Head of Product Strategy - SAAS/ Retail Campaign Marketing Business

Head of Product Strategy – SAAS/ Retail Campaign Marketing Business

London (Hybrid) Full-Time Strategic Leadership Role

About Us

We’re a dynamic, growth-focused direct-to-consumer marketing business, known for delivering exceptional customer experiences through innovative products and bold brand storytelling. Our teams are agile, collaborative, and obsessed with understanding what makes consumers tick.

The Role

As Head of Product Strategy, you’ll be responsible for defining and executing the strategic direction of our product offering. You’ll work cross-functionally with Marketing, Data, Creative, and Tech to identify market opportunities, shape product roadmaps, and ensure our products deliver both commercial impact and customer delight.

Are you a visionary product strategist with a passion for consumer-centric innovation? Do you thrive in fast-paced environments where data, creativity, and customer insight drive growth? We’re looking for a Head of Product Strategy to lead the charge in shaping the future of our DTC product portfolio.

Key Responsibilities

Develop and own the long-term product strategy aligned with business goals and consumer trends

Lead market and customer insight initiatives to inform product development and positioning

Collaborate with cross-functional teams to translate strategy into actionable roadmaps

Evaluate product performance and iterate based on data, feedback, and market shifts

Champion innovation and experimentation across the product lifecycle

Influence senior stakeholders and contribute to broader business strategy

Shape go-to-market strategies and commercial models in collaboration with business leaders.

Support pre-sales and account strategies as the product expert.

Partner with Finance to build investment cases and ROI models, ensuring operational efficiency and cost-effectiveness.

What We’re Looking For

Proven experience in product strategy within a DTC or consumer-focused business

Proven experience (10+ years) in product leadership, ideally in Martech, Adtech, or SaaS companies

Experience in defining product vision(s) and successful delivery of product roadmaps for B2B SaaS platforms / B2C solutions

You must have experience and knowledge in:

SaaS

Campaign management

Cashback

Rewards

Promotional marketing

Retail media

Programmatic

B2B tool

Shopper engagement

Marketing automation