General Manager

Company Description

HBFace, founded by entrepreneur Haley Bogaert in 2016, is a trusted beauty brand in Toronto, ON. With 15 years of experience in the beauty business, Haley has worked with celebrities, influencers, and clients across the Greater Toronto Area. HBFace studios offer a chic, fresh aesthetic and a range of beauty services, reflecting Haley's belief that beauty should be fun, effortless, and stress-free.

General Manager Job Description

The General Manager (GM) is responsible for overseeing the day-to-day operations of our physical stores, ensuring consistent business coverage, sales growth, and adherence to brand standards. Acting as a key business leader, the GM will provide operational oversight, staff supervision, and client experience excellence in the store they manage as well as in other locations when additional coverage or business support is required.

The General Manager will be responsible for P&L management, staff development, inventory control, training, and cultivating a strong, positive culture. They will serve as a key partner in driving performance, maintaining operational excellence, and ensuring our teams deliver an exceptional client experience. The GM will report directly to the Area Manager.

Responsibilities

Operational Leadership

Manage the daily operations of assigned stores, ensuring smooth execution of all processes.

Execute all opening and closing procedures, ensuring compliance with company standards.

Maintain accurate cash handling and reconcile profit numbers with register reports daily.

Ensure scheduling and appointment management aligns with staffing needs and client flow.

Sales & Financial Performance

Consistently meet or exceed daily, weekly, and monthly sales and financial goals.

Monitor business performance and proactively identify opportunities for improvement.

Partner with the Area Manager to implement strategies that drive revenue and profitability.

Staff Supervision & Training

Recruit, support training, and develop high-performing talent while cultivating a healthy, accountable culture.

Manage labor effectively, ensuring compliance with scheduling, staffing, and break requirements.

Provide ongoing product knowledge, customer service, and operational training for staff.

Customer Experience Excellence

Deliver excellent client experience, upholding HB Face brand standards at all times.

Resolve client concerns with professionalism and urgency.

Gather and share client feedback and insights to improve service and offerings.

Marketing & Brand Engagement

Execute local grassroots marketing initiatives to build community relationships and attract new clients.

Oversee in-store promotions, events, and marketing campaigns to drive traffic and sales.

Maintain visual merchandising standards and brand schematics.

Inventory & Store Standards

Maintain accurate inventory counts and oversee order receipt and tracking.

Ensure stores are clean, organized, and reflective of brand standards.

Protect company assets through proper operational controls and compliance.

Requirements

Minimum of 3 years’ proven experience in a leadership role, preferably in retail, hospitality, or beauty environments.

Strong business acumen with demonstrated success in meeting/exceeding sales goals and managing P&L.

A natural leader who thrives in a startup-style environment and embraces accountability.

Exceptional communication and interpersonal skills with a passion for customer service.

Highly organized, detail-oriented, and results-driven.

Comfortable working in dynamic, fast-paced, and sometimes ambiguous environments.

Ability to remain calm and adaptable under pressure, shifting priorities as needed.

Availability to work evenings, weekends, and holidays to meet business needs.

Passion for the company’s mission, vision, and commitment to excellence.