Strategic Account Manager (Remote)

Job Description

Strategic Account Manager – Role & Expectations

Department: Growth – Account ManagementOverview

As a Strategic Account Manager, you are responsible for supporting and growing relationships with small businesses and entry-level clients. These accounts may have modest budgets, but they play an essential role in our overall portfolio. Your focus is on retention, communication, basic strategy support, and creating opportunities for long-term growth.

You will provide reliable, consistent service, help clients understand the value of their investment, and ensure steady performance within their means. Success in this role is measured by client retention, service usage, light upsells, and client satisfaction.Key Responsibilities & Leadership Scope1. Managing & Retaining Foundational Accounts

Act as Primary Point of Contact – Maintain day-to-day communication and foster strong relationships with small business clients.

Offer Accessible Strategy & Support – Provide simplified guidance aligned with clients' business size, goals, and resources.

Ensure Retention & Client Confidence – Proactively check in, answer questions, and resolve issues to keep clients engaged.2. Account Development & Modest Expansion

Identify Growth Opportunities – Recommend small upgrades or additional services that align with client goals.

Encourage Continued Partnership – Help clients understand how to grow with CI Web Group at their own pace.

Cultivate Client Referrals – Use positive relationships to spark peer-to-peer referrals and local introductions.3. Marketing Execution Support

Coordinate Simple Webflow Transitions – Support migrations to Webflow when appropriate, using scalable, efficient templates.

Work with Internal Teams for Execution – Ensure clients receive smooth service across SEO, PPC, Local Marketing, and Content.

Keep Campaigns Lean & Focused – Prioritize high-impact tasks that stay within budget and deliver noticeable results.4. Performance & Service Accountability

Educate Clients on Package Inclusions – Ensure clients understand and fully utilize the services available to them.

Maintain Up-to-Date Account Notes & Reports – Track updates, progress, and communication for each client.

Deliver Consistency & Measurable Outcomes – Focus on timely execution and ongoing value delivery.Key Performance Indicators (KPIs)

Client Retention – Keep foundational accounts engaged, satisfied, and active.

Service Utilization – Ensure clients are leveraging their packages fully.

Light Upsell Conversion – Identify and act on small-scale growth opportunities.

Referral Development – Encourage organic client-driven referrals.

Execution Consistency – Maintain reliable campaign performance and communication.Team Structure & Responsibilities

Each Strategic Account Manager is responsible for:

Managing entry-level and foundational accounts.

Providing simple, goal-oriented marketing strategies.

Supporting client retention, satisfaction, and small growth.

Facilitating smooth collaboration between internal teams.Role Expectations

DELIVER RELIABLE SUPPORT & VALUE – Be the reason clients stay and succeed, even on small budgets.

BECOME A TRUSTED ADVISOR – Provide honest, helpful guidance tailored to each business’s level.

CREATE LIGHT GROWTH OPPORTUNITIES – Recommend small steps forward based on performance and goals.

MAINTAIN CONSISTENCY & CLARITY – Execute reliably and communicate clearly, always.Final Message: ALL IN.

As a Strategic Account Manager, your role is to strengthen the base of CI Web Group’s client ecosystem. You ensure our small and emerging clients get great service, feel supported, and grow with us over time. Their success lays the foundation for our future.

Let’s make it happen. ALL IN.

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Full-time

Fully remote