Description
Join our Business Banking Marketing Analytics team and help shape the future of digital marketing through data-driven insights. As a Quant Analytics Associate Senior, you will collaborate with talented professionals and senior stakeholders to optimize marketing investments and drive business growth. We offer a dynamic environment focused on innovation, career development, and continuous learning. Your expertise will enable us to deliver actionable solutions and foster a culture of high performance. Be part of a team where your skills and ideas make a real impact.
As a Quant Analytics Associate Senior in the Business Banking Marketing Analytics team, you will deliver efficient, data-driven solutions to improve digital marketing performance across web and mobile channels. You will work closely with stakeholders to define business needs, analyze campaign effectiveness, and provide actionable insights. Your role will involve managing large datasets, developing interactive dashboards, and automating analytics processes. You will help drive informed decision-making and support a culture of innovation and continuous improvement. Your work will directly influence.
The Business Banking Marketing Analytics team is dedicated to leveraging data to inform marketing strategies and optimize investments. You will collaborate with cross-functional teams, mentor team members, and contribute to talent development. Your responsibilities include managing analytics platforms, conducting market research, and designing A/B tests to evaluate marketing tactics. We value strong communication skills and the ability to translate complex analytics into clear recommendations. This is an exciting opportunity to join a high-performing team in a leading financial institution.
Job responsibilities
Collaborate with stakeholders to define business needs and deliver data-driven solutions for digital marketing performance
Monitor, analyze, and optimize digital marketing campaigns across web and mobile channels
Gather, synthesize, and report data from multiple analytics platforms to provide actionable insights
Implement and manage tracking and analytics using tag management systems, maintaining documentation for solutions
Conduct market and competitor research to inform digital marketing strategies
Design and analyze A/B tests to evaluate marketing tactics and recommend optimizations
Write and optimize SQL queries and stored procedures for data extraction and analysis
Develop and maintain interactive dashboards and reports using data visualization tools
Organize and label reporting elements, enhance ad-hoc reporting capabilities for broad user communities
Mentor and coach team members, support talent onboarding and development
Foster a culture of high performance and innovation
Required qualifications, capabilities, and skills
Bachelor’s or Master’s degree in a quantitative discipline (business, finance, economics, engineering, statistics, information systems, or mathematics)
Five years of experience in data analytics, digital marketing analytics, web analytics, or data transformation and visualization
Advanced skills in Excel and data visualization/dashboard creation using Tableau, Power BI, Google Data Studio, or Alteryx
Strong database skills, including writing and optimizing SQL queries/scripts for data extraction and analysis
Demonstrated ability to manage large, complex datasets and automate analytics processes across multiple data sources
Solid understanding of IT processes, databases, and controls reporting
Strong analytical, problem-solving, and communication skills
Proficiency in web analytics platforms and SEO/SEM tools
Flexibility and adaptability to listen, defend, or change direction based on consensus
Superior judgment to mitigate risk and anticipate trends
Self-motivated, goal-oriented, and able to deliver high-quality analytics solutions under strict timelines
Proven ability to collaborate effectively with stakeholders and cross-functional teams
Preferred qualifications, capabilities, and skills
Experience in campaign analysis and performance optimization, ideally within financial services or consulting firms
Proven ability to solve business problems using scientific analytics and translate data insights into strategies
Strong knowledge of big data disciplines, AWS, Agile methodologies, and innovative technologies
Experience with A/B testing platforms and tag management systems
Experience conducting market and competitor research to inform digital marketing strategies
Ability to communicate compelling stories from data, highlighting customer behaviors and trends
Lifelong learner with a growth mindset, actively sharing knowledge with the team
Excellent communication skills, able to collaborate with senior leaders to support decision-making