Sales Manager

Job Description

Role Summary:

The Sales Manager serves as PureGreen’s growth leader, owning the strategy, structure, and execution of all new business development efforts. This role is directly responsible for driving top-line revenue, opening new markets, and building a high-performing sales team that reflects the company's values and ambition. The Sales Manager plays a critical role in shaping company direction by collaborating with ownership and branch leadership on long-term growth planning, pipeline forecasting, and market positioning. This is a senior-level leadership role with broad influence across departments and direct impact on PureGreen’s future.

Core Responsibilities:

Leadership & Team Development

Recruit, hire, and retain top sales talent

Train and mentor Sales Representatives to meet individual and team performance goals

Set clear expectations, KPIs, and development plans for each team member

Conduct regular one-on-ones and team meetings to track progress and support performance

Sales Strategy & Growth Planning

Own and execute PureGreen’s revenue growth and market expansion strategy

Develop quarterly and annual sales plans that align with company targets

Analyze pipeline, close rates, and lead sources to improve strategy

Identify growth markets and opportunities across service lines

Business Development & Client Acquisition

Generate new business through outreach, networking, and lead generation systems

Build relationships with local associations, referral partners, and prospects

Ensure strong CRM usage and disciplined lead follow-up by the team

Assign and balance leads across Sales Representatives based on capacity and fit

Client Relationship Development

Serve as the face of PureGreen with strategic prospects during the sales process

Maintain relationships with key clients to identify upsell and expansion opportunities

Ensure seamless handoff from sales to Account Management and Operations

Support long-term client retention through initial sales experience quality

Proposal & Estimating Oversight

Review proposals for accuracy, competitiveness, and alignment with goals

Collaborate with Estimators to ensure consistent pricing and margin targets

Approve final proposals before delivery to prospects

Maintain proposal quality standards and support estimating process improvements

Collaboration & Communication

Work closely with Branch Managers, Account Managers, and Operations to align sales and delivery

Communicate prospect feedback to help refine offerings and service approach

Participate in strategic planning sessions with ownership and department leaders

Promote alignment between sales efforts and operational capabilities

Expectations & Standards:

Lead with integrity, urgency, and professionalism

Model PureGreen’s mission, values, and standards in all interactions

Maintain a proactive, accountable, and goal-oriented team culture

Stay informed on industry trends and competitor positioning

Reporting Structure:

Reports to: Executive Leadership

Direct Reports: Sales Representatives (and Estimator if applicable)

Works closely with: Branch Managers, Account Managers, Estimating, Operations, Marketing

Full-time