Associate Program Manager - Business Development

A reputed travel and tourism firm offers convenient and quick online bus ticket bookings through its user-friendly website and mobile app, as well as other OTA platforms. The firm has established itself in providing a prominent bus service with a vast network covering over 500 cities in 18+ states across North, West, and South India. At present, the firm is looking to hire a Associate Program Manager - Business Development and the corresponding job details are given below.

Job Role/Position: Associate Program Manager - Business Development

Industry - Tours and Travels

Function - Sales/Business Development

Work Location - Gurgaon

Work Mode - ONSITE (Workdays - 6 days a week)

Qualifications:- Graduation

Required Work Experience:- 2-3 years

Salary Range: INR 11-14 Lakhs/Year

Age Limit - 30 years

Required Skills:- Brand Strategy, Project Management, Go-to-market strategies, Analytical and Problem-Solving skills, Research & Analysis, Excellent Communication & Stakeholder Management, Good MS OFFICE skills, Execution

Job Overview

About the Role

We are looking for an Associate Program Manager to play a pivotal role in shaping and scaling the company's operator community. This is a high-ownership, multi-faceted role that blends research, strategy, storytelling, and hands-on execution. You will turn insights into impactful engagement initiatives and craft compelling narratives that strengthen operator trust, loyalty, and long-term connection across multiple channels.

If you thrive in a fast-paced, dynamic environment, enjoy building programs from 0–1, and are motivated by creating meaningful operator experiences, this role enables you to make a direct impact on operator engagement, trust, and community growth.

Key Responsibilities

1. Map the Bus Operator Landscape & Identify Whitespace Opportunities

Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem — emotionally, psychologically, and logically.

Identify gaps and opportunities for operator-focused initiatives.

2. Develop Brand Strategy & Narrative

Translate insights into compelling brand storytelling, messaging, and engagement formats.

Ensure communication resonates authentically and strengthens operator trust and brand perception.

3. Design & Execute Engagement Initiatives

Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).

Test hypotheses to decide whether to kill, iterate, or scale initiatives.

Build playbooks to ensure distinctive and consistent messaging across channels.

4. Drive Cross-Functional Execution & Project Management

Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.

Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.

5. Optimize Engagement & Brand Impact

Build structured frameworks to track initiative performance using relevant metrics.

Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.

Qualifications & Skills

Bachelor’s degree in Business, Marketing, Management, or a related field.

1–2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.

Experience building programs from 0–1, launching initiatives, and scaling engagement programs.

Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.

Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.

Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams.

Mandatory Job Requirements

● Need Only Female candidates for this role.

● Candidate must understand business development and help in growing partners and expanding the overall network.

● Candidates from Good Startup companies will be preferred.

● Candidate must be able to create Brand strategies, using insights to communicate effectively and engage partners in the best way.

● Experience in partner engagement or program management with proven ability to build programs from 0– 1.

● Revenue-focused mindset, capable of identifying growth opportunities and improving program ROI using metrics.

● Excellent cross-functional collaboration & stakeholder management, with the ability to drive engagement initiatives, GTM strategies, and brand storytelling.

● High proficiency in documentation & presentations (Excel & PowerPoint) and strong organizational skills.

PS:- Only those who meet the job criteria specified in the job description and satisfy the mandatory requirements for the job role, are required to apply.