MAP Product Director - Marketing Campaign Workflow

Description

Ignite your passion for product innovation by leading customer-centric development, inspiring solutions, and shaping the future with your strategic vision and influence.

As a Product Director on the Marketing Product team, you lead innovation through the development of products and features that delight customers. As a leader on the team, you leverage your advanced capabilities to challenge traditional approaches, remove barriers to success, and foster a culture of continuous innovation that helps inspire cross-functional teams create groundbreaking solutions that address customer needs.

Job responsibilities

Oversees the product roadmap, vision, development, execution, risk management, and business growth targets

Leads the entire product life cycle through planning, execution, and future development by continuously adapting, developing new products and methodologies, managing risks, and achieving business targets like cost, features, reusability, and reliability to support growth

Coaches and mentors the product team on best practices, such as solution generation, market research, storyboarding, mind-mapping, prototyping methods, product adoption strategies, and product delivery, enabling them to effectively deliver on objectives

Owns product performance and is accountable for investing in enhancements to achieve business objectives

Monitors market trends, conducts competitive analysis, and identifies opportunities for product differentiation

Leads, hires, grows, and runs a tight knit Product team with strong team dynamics and know-how to leverage strengths across the team while providing mentorship, guidance, and driving overall engagement for each team member’s performance

Engages with cross-functional partners across the organization to lead, align, and maintain productive partnerships throughout the lifecycle

Leads senior leadership forums to provide clear updates, drive strategic decisions and alignment, and champion the village of work being done

Drives meaningful and tangible strategic discussions as we build out a phase roadmap and sequenced approach that accounts for business and technical complexities

Partners with technology to build out needed scrum teams, build deep engagement, and then deliver high quality product

Keeps an eye out for target state as we build iteratively and juggle several moving pieces across many different organizations; proactively sense for future opportunities for the product and capabilities needed for evolution of the offers space

Required qualifications, capabilities, and skills

8+ years of experience or equivalent expertise delivering products, projects, or technology applications

Extensive knowledge of the product development life cycle, technical design, and data analytics

Proven ability to influence the adoption of key product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management

Experience driving change within organizations and managing stakeholders across multiple functions

Tangible experience working heavily with a wide range of cross-functional partners on a daily basis and leveraging those relationships for excellent work product

Extensive knowledge and skill leading engagements with risk and controls teams

Experience with Adobe Platforms, including Workfront and AEM

Expertise and comfort building out and owning a roadmap, backlog, full end to end execution and overall comfort and adherence to Agility principles

MarTech and/or Marketing Product experience

Preferred qualifications, capabilities, and skills

Recognized thought leader within a related field

Experience with Camunda BPMN; Pega; Adobe Workfront; AI

Expertise with the Atlassian suite

Experience with executive communications