The E-Commerce Manager will lead efforts to continue to increase sales and grow its customer base by providing a high-level ecommerce strategic oversight. The E-Commerce Manager will define, design and lead the implementation of new ecommerce capabilities and campaigns.
• Oversight of all digital marketing activities across all digital channels: Affiliate Marketing, Display, Email, SEM, SEO, Social Media, and PR/POI Outreach
• Ownership of the budget and forecast; set, manage and profitably scale the most effective marketing mix
• Liaison and primary point of contact for the website; manage 3rd party vendors, build marketing partnerships and organize the internal eCommerce team
• Create performance metrics to measure success and conduct analysis to determine compliance
• Excellent business acumen to support senior management, focusing on cross-functional projects and P&L reporting for the site
• Define, propose, scope, execute and test all web enhancement projects for the site
• Identify, plan and execute operational improvements to ensure a top level of customer satisfaction
• Oversight of website content, inclusive of managing product listings
• Continuously identify new areas of ecommerce opportunity beyond current organizational thinking
Education & Experience
• Undergrad degree in business, marketing or related discipline. MBA Preferred.
• 3+ Years of management experience, preferably in eCommerce or a related field
• Excellent oral and written communication skills
• Ability to navigate well in ambiguity
• Strong analytical and problem solving skills in order to quickly and effectively identify business needs and solutions; point person for technical expertise related to eCommerce
• Proficiency working in Microsoft Excel and MySQL
• Demonstrated ability to lead teams and manage multiple concurrent assignments
• Well organized, result orientated and able to work with tight deadlines and fixed budgets
• Familiarity with Google (Webmaster, Analytics, AdWords, Merchant, Tag Manager)
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