Back-End Developer (Optimizely CMS/ CMP & Personalization Integration)

Nair Systems is currently looking for Back-End Developer (Optimizely CMS/ CMP & Personalization Integration)- Offshore for our UAE operations.

Required Skills:

• Strong programming in C#, .NET Core, ASP.NET MVC, Web API.

• Experience with Optimizely CMS 12+, CMP, and Personalization.

• Familiarity with Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs.

• Hands-on experience with tracking data pipelines and analytics integrations.

• Strong understanding of personalization concepts, customer segmentation, and content affinity.

• Familiarity with Azure cloud hosting and deployment pipelines.

Responsibilities:

• Customize Optimizely CMS features (content types, blocks, workflows).

• Implement integrations with CMP (Content Marketing Platform) for content planning and publishing.

• Develop APIs to connect CMP with CMS, CRM, and DAM systems.

• Configure and implement Content Recommendations & Personalization rules.

• Handle event tracking, user profile data, and personalization logic on the server side.

• Ensure platform performance, scalability, and compliance with data regulations.

• Collaborate with front-end teams to deliver personalized experiences.

Joining time frame: 2 weeks (maximum 1 month)

Should you be interested in this opportunity, please send your latest resume in MS Word format at the earliest at