Outbound Sales Rep - Salary Uncapped Commission

Job Description

Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! Our Lamar office in Columbus, Ohio is now hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Columbus, OH and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small!

Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AE's meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities.

Why Lamar?

Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities.

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

Learn more about us on our official YouTube channel.

Check reviews and company updates on our Glassdoor page

Learn more about our Great Place to Work certification.

What you can expect from us:

A Monday - Friday 8:00 am - 5: 00 pm work schedule with a combination of time spent in-office and selling in the field

First-year earning potential of $100,000 - $145,000 including commissions, dependent on experience and selling ability

120 hours of paid time off (PTO) that increases with tenure

12 paid company holidays including Presidents Day and Juneteenth

A comprehensive 90 day training program

Ongoing professional development and internal leadership programs to maximize your career potential

Multiple medical plan options and health savings account

Hospital, Accident, and Critical Illness coverage

Short and long-term disability and paid parental leave

Dental and vision insurance

401K plan with company match

Employee stock purchase program

Wellness program incentives such as medical plan premium holidays and HSA contributions

What we are looking for in YOU:

Ability to cold call businesses both over the phone and in person

Ability to make oral presentations to provide information or explain policies and procedures

Skill in speaking with persons of various social, cultural, economic, and educational backgrounds

Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros

Ability to adapt to new technology

Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints

Skill in writing grammatically correct routine business correspondence

Ability to perform effectively under fluctuating workloads

Skill in selling or promoting outdoor advertisements

Skill in establishing rapport and gaining the trust of others

Ability to establish and maintain cooperative working relationships

Ability to meet a sales quota

Working knowledge of general sales techniques

Ability to be intrinsically motivated to succeed and withstand rejection

Skill in working independently and following through on assignments with minimal direction

Education and experience:

High School Diploma or Equivalent

Current and Valid Driver's License

College Degree Preferred, preferably in Business, Marketing, Advertising or related field

10+ years of sales experience required, preferably in outdoor advertising

CRM experience preferred

Or equivalent combination of education and experience

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email .

A day in the life:

Major Activities

Meet and exceed sales targets and monitor personal sales data and reports

Target businesses within the assigned territory/account list and visit each established Lamar client and our competitors’ clients within the specified time frame

Identify potential growth areas, open new accounts and increase Lamar’s market share by selling all products – Posters, Bulletins, and Transit (where applicable)

Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow up on Hot Leads, prepare proposals, and research

Prepare written presentations, reports and proposals

Become an active team member of Lamar and the advertising community

Develop presentation skills utilizing computer tools and present to clients on a regular basis

Maintain accounts receivable

Continually develop new product knowledge and acquire better selling skills

Keep abreast of competition – particularly newspaper, radio, TV, cable, and online advertising

Actively participate in sales meetings, regional meetings, seminars and trade shows

Self-Organization

Create and maintain daily, weekly, and monthly sales plan a month in advance

Maintain the appearance of a professional salesperson

Use sales tools and complete daily planner/sales program after each call and at the end of the day

Maintain organized up-to-date records of clients and sales activity

Time Management

Minimize travel time and maximize time in the field with clients

Travel overnight when necessary

Use the Lamar Sales Support Center and the Multi-Market Coordinators to sell multi-Lamar markets

Cluster accounts to work them geographically and manage your time effectively

Administrative

Maintain client profiles and be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a timely basis

Follow up on all client production orders and ensure campaigns begin and end as the client requested. If any problems arise, AE will communicate immediately with the client and manager to find a solution

Agree to check lights etc. on a regular basis when called upon

Operate within your expense budget

Physical Demands and Work Environment

The primary work environment for this position is an office.

The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.

Nights spent away from home traveling are less than 10%.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Resident Disclaimer: California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Full-time