Segment Marketing Manager, Vice President

Description

Act as the voice of the customer for our customer segments. Translate customer’s habits, wants and needs into winning positioning, product launches, and test and learn agendas that improve customer experience and hit OKRs.

As a Vice President Segment Marketing Manager in Consumer Bank, you will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. You will work to ensure customer needs drive decisions and that every interaction is accountable to outcomes that move the business.

Job responsibilities

Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.

Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.

Translate segment insights into product marketing opportunities and influence roadmap prioritization.

Lead go-to-market for new products and features, including positioning, narrative, and launch plans.

Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.

Act as a change agent, driving product and marketing transformation and innovation

Drive a cross-functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.

Required qualifications, capabilities and skills:

Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders

7 or more years of marketing experience with expertise in strategy roles

Constantly pushes boundaries of “what could be” to drive innovation

Always focuses on the big picture, considering impacts outside their given initiatives

Is a fantastic partner, truly focused on relationship building and leading through strong collaboration

Is highly curious and never settles for good enough

Is data driven and analytical, while also being a big-picture, strategic thinker

Is focused on how marketing drives quantifiable business results

Is vigorous and thorough in their management of details

Loves testing, learning, and taking calculated risks

4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management

Preferred qualifications, capabilities and skills:

Experience telling stories through both verbal and written communication

Excels at thinking holistically and managing multiple initiatives simultaneously within tight deadlines

Strong analytical, problem solving and planning skills

Proven ability to take initiative, influence others, and achieve results

Skilled and comfortable at working in a highly matrixed organization

Comfortable with continuously changing priorities

Excellent written and verbal presentation skills

Highly proficient in Microsoft Excel and PowerPoint