Inside Sales Representative (Northern Region)

The Inside Sales Representative is a key support role responsible for managing incoming sales inquiries, generating qualified leads, nurturing customer relationships, and assisting outside sales and operations teams to meet revenue goals. This position plays a critical role in responding quickly to customer needs and coordinating equipment rental opportunities for crane and rigging services.

Responsibilities:

Lead Management & Prospecting:

Respond promptly to inbound sales inquiries (phone, email, web, CRM).

Qualify leads and pass opportunities to outside sales reps as appropriate.

Maintain and build relationships with customers and prospects through regular follow-up.

Quoting & Coordination:

Prepare accurate quotes for crane rental, rigging, and hauling services in coordination with dispatch and estimators.

Track quote activity, manage revisions, and follow up to convert quotes into orders.

Assist in coordinating job details such as lift planning, scheduling, and equipment selection with operations.

Customer Service & Retention:

Serve as a primary point of contact for repeat customers.

Provide prompt updates on scheduling, equipment availability, and changes to job scope.

Resolve customer inquiries professionally and escalate issues as needed.

CRM & Reporting:

Maintain detailed records of customer interactions, quotes, and job opportunities in the CRM system.

Track lead-to-order conversion rates and assist in sales reporting and pipeline tracking.

Collaborate with marketing and sales teams to support campaigns, events, and client outreach.

Knowledge, Skills, and Experience

Essential:

Strong interpersonal and communication skills—both written and verbal.

Proven ability to manage multiple priorities in a fast-paced environment.

Proficiency with Microsoft Office Suite.

Strong attention to detail.

Associate’s degree, bachelor’s degree Preferred.

Self-starter with strong organizational skills.

Customer-focused mindset with problem-solving orientation.

Team player who thrives in a collaborative sales environment.

Technically curious and eager to learn industry-specific applications.

Key Attributes for Success

Self-starter with strong organizational skills.

Customer-focused mindset with problem-solving orientation.

Team player who thrives in a collaborative sales environment.

Technically curious and eager to learn industry-specific applications.