Digital Advertising Specialist

Job Description

Role Overview:

We’re looking for a results-driven Digital Advertising Specialist to manage and optimize our paid media campaigns. If you’re data-oriented, creative with ad copy, and passionate about delivering measurable results, this role is for you.

Key Responsibilities:

Plan, create, and manage paid campaigns across Google Ads, Facebook/Instagram, and other platforms

Conduct keyword research and audience targeting to improve ad relevance and performance

Monitor, analyze, and report on campaign performance, providing actionable insights

Optimize ad creatives, copy, and bidding strategies to maximize ROI

Stay updated on industry trends, algorithm changes, and new advertising opportunities

Collaborate with the content and marketing team to align ads with overall brand strategy

Requirements:

Proven experience running and optimizing paid ad campaigns

Strong understanding of Google Ads, Meta Ads Manager, and other advertising platforms

Analytical mindset with proficiency in data interpretation and reporting

Strong copywriting skills for ad creatives

Experience with A/B testing and conversion rate optimization

Interest in food, grilling, or lifestyle brands is a plus

Perks:

Flexible working hours

100% remote work

Performance-based bonus opportunities