Video Creator & Editor (Wellness & Lifestyle)

Location: New York

About Us

We`re Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the Role

We are hiring a Video Creator & Editor to lead short-form social video production for the US market within the wellness and lifestyle space.

This role combines hands-on editing expertise with the ability to independently shoot reactive content when needed. The ideal candidate understands how mixed-media content performs in feeds and is comfortable working across live-action, AI-generated visuals, and hybrid production environments.

You will play a key role in shaping the brand`s social video presence, from social media product launches to always-on content and fast-turnaround reactive moments. This position requires creative judgment, strong technical execution, video templatization and openness to AI-assisted workflows.

Key Responsibilities

Video Creation & Editing

• Edit short-form content for different social media platforms.

• Build strong first-frame hooks

• Shape pacing and rhythm for social feeds

• Adapt campaign footage into modular social assets

• Support product launch video concepts

• Reactive Shooting

• Shoot reactive social content independently

• Help capture product and lifestyle content in fast-turnaround scenarios

• Capture product and lifestyle content in fast-turnaround scenarios

• Optimize edits for retention, watch time, and completion rate

• Apply platform best practices for structure, timing, captions, and sound

Format Awareness

• Stay current on emerging social video formats

• Participate in global agency video inspirational sessions

• Track evolving wellness and lifestyle aesthetics

• Propose new formats before they become saturated

• Align trends with brand positioning

AI & Mixed Media (Required)

• Use AI-assisted video tools as part of daily workflow

• Integrate AI-generated visuals into edited content

• Blend live-action, creator footage, and AI assets seamlessly

• Test new generative formats aligned with brand tone

Collaboration

• Work closely with AD and Social Creative

• Work closely with Barcelona based Video Editors

• Contribute to visual cohesion across static and motion

• Maintain organized files and efficient workflows

Video Shooting (Nice to Have)

• Operate basic lighting and sound setups

• Execute quick studio or on-location shoots