Manager, Segment Growth Marketing

Description

POSITION SUMMARY

The Segment Growth Marketing Manager, focused on the Enterprise and Government segments, sits within the Segment Revenue & Growth Marketing team and drives demand, pipeline growth, and market leadership for Vertiv’s solutions. The role requires deep expertise in Enterprise markets (Finance, Retail, and Education), and Government (Federal Civilian, Defense, Intelligence, Prime Contractors, Integrators, and SLED), including buyer personas, procurement cycles, regulatory environments, and enterprise IT, facilities, and AI-driven workloads—translating these insights into compelling messaging, content, and go-to-market programs.

RESPONSIBILITIES

Market Reputation & Content Activation

Elevate Vertiv’s brand leadership across Enterprise (Finance, Retail, Education) and Government Sector (Federal Civilian, Defense, Intelligence, Prime Contractors, Integrators, and SLED) market segments .

Activate vertical-specific messaging and content that positions Vertiv as a trusted partner in mission-critical Enterprise and Government sector environments.

Support thought leadership programs, industry events, innovation visits, and customer engagements.

Ensure consistent messaging across campaigns, presentations, events, and customer touchpoints.

Strategic Relationships & Ecosystem Engagement

Act as the day-to-day marketing partner for sellers and segment stakeholders.

Build and deepen relationships with executives, influencers, and decision-makers across enterprise and government accounts.

Partner with Systems Integrators, solution providers, alliances, and integrators to support joint go-to-market initiatives.

Collaborate cross-functionally with Global COEs, Brand, Content, Digital, and Product Marketing to ensure effective execution.

Revenue & Demand Generation Execution

Execute integrated demand generation programs aligned to revenue targets for Enterprise and Government segments.

Drive qualified pipeline and revenue growth by shaping demand and influencing high-value opportunities across enterprise and government segments.

Partner with Sales to align marketing activities with account plans, opportunity stages, and segment priorities.

Track campaign performance, report results, and optimize programs based on data and feedback.

Sales Enablement & Field Support

Execute sales enablement initiatives, including vertical value propositions, playbooks, presentations, and customer-ready assets.

Support sellers with customer insights, use cases, and competitive positioning relevant to each segment.

Gather field feedback to continuously improve enablement tools and marketing programs.

QUALIFICATIONS

Bachelor’s degree in Marketing, Business, Engineering, or related field.

8-10 years of experience in B2B marketing, segment marketing, or demand generation within industrial, critical infrastructure, power, or data center environments.

Experience supporting Enterprise and Government segments is strongly preferred.

Strong understanding of enterprise buying cycles, multi-stakeholder decision-making, and account-based marketing.

Strong execution skills with attention to detail, timelines, and follow-through.

Ability to work cross-functionally and manage multiple initiatives simultaneously.

Demonstrated ability to drive pipeline creation, acceleration, and revenue influence.

Excellent communication, storytelling, and cross-functional collaboration skills.

Comfortable operating in a fast-paced, high-impact role.

Willingness to travel as needed to support customers, partners, and key events.

Marketing Automation Platform (Eloqua), 6sense, and/or CRM Platform (Oracle Sales Cloud), Sprinklr, and Wrike are strongly preferred.

PHYSICAL & ENVIRONMENTAL DEMANDS

Experience in a global, multi-cultural environment.

Ability to work in standard office environment.

TIME TRAVEL REQUIRED

10%.

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

Customer Focus

Operational Excellence

High-Performance Culture

Innovation

Financial Strength

OUR BEHAVIORS

Own It

Act With Urgency

Foster a Customer-First Mindset

Think Big and Execute

Lead by Example

Drive Continuous Improvement

Learn and Seek Out Development

At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $5 billion in sales, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to . If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers.

Work Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.