Senior Program Manager - Marketing Initiatives

At Liberty, we strive to maximize our impact and exceed goals by investing in our teammates to deepen our relationships in the workplace and communities we serve.

We take pride in promoting a socially responsible and sustainable future through initiatives and investment.

SUMMARY OF THE JOB: The Senior Program Manager of Marketing Initiatives is responsible for leading and driving execution of cross-functional initiatives, high impact experiential programs, external events, and bank wide events that drive brand and measurable business growth.

ESSENTIAL FUNCTIONS: This role operates as the both the operational and strategic integrator, connecting enterprise priorities to coordinated marketing programs and strategic initiatives.

This role will align cross-functional priorities, and ensure disciplined execution of initiatives that support brand strength, customer acquisition, and long term relationship expansion.

This role provides operational management and oversight to ensure the efficient functioning and impact of the marketing department, direct report management, as well as effectively representing the Marketing team and partnering with senior executives, key stakeholders, vendors, and community leaders.

Initiative Planning, Leadership and Management Manage the planning, vetting, budgeting, and execution process for new marketing initiatives and priority roadmap, including intake, scoping, vetting, budgeting, prioritization, delivery, and post program evaluation, ensuring alignment with corporate growth objectives and executive priorities.

Lead and manage special projects and cross-functional initiatives, driving timely delivery and measurable outcomes aligned to the bank's strategic goals.

Lead end-to-end planning and execution of programs, from intake, scoping, prioritization, delivery, and post-program evaluation.

Collaborate with other members of Marketing leadership to implement the strategic vision of the Marketing team.

Establish and maintain clear operating rhythms, including workflows, milestones, dependencies, and accountability across internal teams and external partners.

Proactively identify risks, resource constraints, and interdependencies; recommend mitigations strategies to maintain momentum.

Drive alignment across key stakeholders, senior leaders, and cross-functional partners to ensure cohesive execution.

Enterprise Events and Experiential Marketing Management Lead owner of development and execution of enterprise scale events, sponsorships, and community activations to drive brand equity and business development outcomes.

Manages the end to end ownership, planning, and execution of experiential marketing programs.

Oversee all event logistics and deliverables including venue vetting and management, vendor management, timelines, run-of-show, travel, signage, collateral, and on-site execution.

Ensures experiential initiatives are integrated into broader marketing and growth strategies.

Oversee event-related vendor selection, negotiation, and performance management to ensure high-quality, compliant, on-brand execution.

Lead post-program evaluation and analysis, including performance measurement, optimization insights, and scalability recommendations.

Serve as the primary point of contact for internal stakeholders, senior executives, vendor partners, and community leaders.

Organizational and Operational Excellence Build and lead a best in class marketing program management discipline.

Establish governance frameworks, workflow standards, reporting cadence, and performance metrics across initiatives.

Mentor and develop team members as applicable.

Continuously improve workflows to enhance speed, clarity, and impact.

Elevate cross-functional collaboration models to increase clarity, speed, and enterprise alignment.

Capture insights and best practices to improve future programs and processes.

Drive continuous improvement across planning, budgeting, vendor management, and execution processes.

Cross-Functional Collaboration Build and maintain strong relationships with internal and external stakeholders, particularly senior leadership team.

Function as a liaison between Marketing and other departments, facilitating communication and collaboration.

Function as a central connector and communicator across teams to ensure clarity and momentum.

Budget Stewardship & Vendor Management Ownership of program and event budgets, including forecasting, tracking, and reconciliation.

Manage reporting of Marketing's multi-million operating budget.

Ensure disciplined budget allocation aligned to strategic priorities and ROI.

Oversee all vendor management for Marketing team including vendor governance and performance accountability.

Ensure adherence to brand standards, compliance requirements, and internal controls Minimum knowledge/skills: Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree preferred or equivalent work experience.

At least 10 years' experience of progressive project management and leadership experience, overseeing multiple special projects and initiatives.

Demonstrated success leading complex, cross-functional initiatives within highly regulated or matrixed environments.

Proven experience managing multi-million-dollar budgets and vendor partnerships.

Strong executive presence and ability to influence senior leadership.

Proven experience managing multiple vendors, event activation, experiential marketing, or large-scale events simultaneously Executive communication and stakeholder management High accountability and performance discipline Experience building governance frameworks and operational discipline across teams.

PMP or related certification beneficial but not required PHYSICAL REQUIREMENTS: General Office Equipment Occasional travel as needed, evenings, weekends on occasion within CT and Western MA Keyboard Dexterity Prolonged Sitting Ability to lift 20 lbs.

COMPLIANCE: Acts affirmatively in all activities under his/her control in conformance with the Bank's Affirmative Action, Equal Employment Opportunity, and Fair Lending Programs to achieve the Bank's goals and objectives.

The Bank shall provide equal employment opportunity to all qualified persons, and continue to recruit, hire, train and evaluate persons in all jobs without regard to race, color, religion, sex, national origin, or veteran status.

Liberty Bank is an Equal Opportunity employer.

It is the policy of Liberty Bank to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.