Junior Brand Manager

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Job Description:

Spin Master is a leading global children's entertainment company, creating exceptional play experiences through it’s three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties.

We are looking for a Junior Brand Manager with a strategic and numerical skillset, and an entrepreneurial mindset. The successful candidate knows how to develop brand strategy and execute integrated marketing campaigns - all while managing a P&L, leverage sales and market data (NPD/Circana) to generate insights, track brand health, and inform the forecasting process. Always coordinating with internal teams (Sales, Supply Chain) and external partners (agencies, licensors) to exceed annual goals.

What will you work on?

Brand Strategy & Business Management

Manage own brands to exceed annual corporate goals, including revenue, margin, market share, and consumer demand.

Develop long-term brand equity through a hands-on approach to P&L management, forecasting, SKU rationalization, pricing, and budget control.

Build and execute the annual brand plan, integrating product development, marketing campaigns, and retail activities.

Marketing & Campaign Execution

Develop and manage integrated consumer marketing campaigns within agreed budgets, including TV/digital media placement where appropriate.

Oversee the creation of POS materials and ensure brand guidelines are consistently applied across all touchpoints.

Brief and collaborate with marketing and PR agencies to develop and execute impactful campaigns.

Cross-functional Leadership & Coordination

Work closely with Sales, Supply Chain, and Demand Planners to review and implement regular forecasting updates (minimum monthly), optimizing stock levels in a seasonal environment.

Produce sales enablement tools such as range plans, external TV plans, and brand promotional guidelines to support the Sales Team.

Where appropriate, manage relationships with licensors to maximize brand potential.

Market Intelligence & Analysis

Monitor sales data and market trends (including NPD/Circana) to assess brand health and generate actionable insights that guide strategic decisions.

Conduct trend and competitive analysis, tracking industry shifts, competitor sales and marketing activities, and retailer initiatives to identify new opportunities.

Trade Shows & Representation

Lead the brand's presence at Toy Fairs, ensuring your brands are well represented through effective planning, execution, and follow-up.

How will you fit into the team?

The Junior Brand Manager role reports to the Marketing Manager.

What are your skills and experience?

University degree or Bachelor's degree in Marketing, Business Administration, or a related field (preferred).

Minimum of 2 years of relevant marketing experience, ideally within the Toy Industry or other kid-related sectors (e.g., toy retail, children's entertainment, or kid-focused licensing).

Advanced proficiency in MS Office Suite (Word, Excel, PowerPoint). Experience with SAP is a plus but not required.

Advanced proficiency in P&L management; ability to perform forecasting, analyze sales data (NPD/Circana), and make decisions based on ROI and profitability.

Applied Marketing & Insight-Driven Decisions: Proficient in the 4Ps with a focus on executing campaigns, analyzing sales and market data, and translating insights into actionable recommendations that continuously improve brand performance.

Excellent written and verbal communication skills. Spanish Native & Fluent English (negotiation level)

#LI-MK1 #LI-Hybrid

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

Growth and Career Opportunities

Flexible Work Hours

Innovation, Collaboration and Fun

Comprehensive Benefits

Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at and we will work with you to meet your accessibility needs.

We do appreciate all interest; however only those selected for interview will be contacted.

R4598