Content Specialist

Job Description

Responsibilities

Create, curate, and manage engaging content across multiple platforms to increase brand visibility and audience engagement.

Develop and execute content strategies aligned with marketing goals and target audiences.

Research market and consumer trends to produce relevant and compelling content.

Collaborate with marketing, creative, and design teams to ensure cohesive messaging.

Create, edit, and proofread content for blogs, websites, and social media.

Manage content calendars to ensure consistency and timely publication.

Monitor and analyze content performance and engagement metrics.

Stay up to date on industry trends and emerging technologies to improve content effectiveness.

Qualifications

2–4 years of experience in content creation, marketing, or communications.

Strong portfolio showcasing published content across various formats.

Familiarity with CMS platforms (e.g., WordPress, Drupal) and basic design tools.

Knowledge of SEO best practices for content creation.

Excellent written and verbal communication skills.

Ability to analyze content performance metrics to guide strategy.

Background in roles such as Content Creator or Social Media Specialist is an advantage.