Performance Marketing Associate

What We Expect From You:

Develop and execute performance marketing strategies to drive user acquisition, awareness, traffic, leads,

and conversions across digital channels.

Manage campaigns on Google Ads (including App Marketing), Meta (Facebook/Instagram), affiliates,

partnerships, programmatic ads, and more—handling both acquisition and remarketing.

Optimize budgets for maximum ROI, focusing on cost-efficient scaling of acquisition and engagement goals.

Partner with data science, product, engineering, and business teams to enhance channel performance and

integrate marketing insights.

Run continuous A/B tests, audience segmentation, bidding optimizations, and ad placements to refine

campaigns.

Identify and test emerging performance channels to diversify growth efforts.

Track, analyze, and report on campaign KPIs; build and maintain dashboards at channel, cohort, or

campaign levels.

Collaborate with design and content teams to create high-performing ad creatives that resonate with our

fintech audience.

Must-Haves:

4+ years in performance marketing, with hands-on expertise in Google/Meta Ads, affiliates, MMPs (e.g.,

Appsflyer), analytics, and customer journey optimization.

Proven track record scaling growth in fintech, e-commerce, or high-volume digital environments.

Strong analytical mindset with proficiency in data-driven decision-making, ROI measurement, and tools like

Google Analytics, Excel, or BI platforms.

Excellent collaboration skills to work with cross-functional teams (Marketing, Product, Analytics, Tech).

Creative problem-solver who thrives managing multiple campaigns in a fast-paced startup.

Ability to handle high-stakes budgets and deliver measurable results.

Nice-to-Haves

Experience in fintech/lending user acquisition.

Familiarity with SEO/SEM, influencer partnerships, or retention marketing.

Advanced skills in automation tools or scripting for campaign management.