Marketing Coordinator

Location: Fishkill, NY Job Type: Part-Time, Non-Exempt Pay: $21.00–$23.00/hr

Schedule: Monday–Friday with flexible hours between 8:00 AM and 5:00 PM; schedule determined with supervisor

Featured Benefit: Employer-Paid Childcare

Healthy Kids Programs offers a childcare benefit for eligible employees to support work-life balance. This benefit is available for school-age children (ages 5–13) enrolled in our program on the days you are working with us.

About the Role

As a Marketing Coordinator, you’ll help families feel informed, connected, and confident in choosing our programs. You’ll support marketing initiatives across social media, newsletters, print materials, and community outreach, while working closely with leadership to implement strategy and create engaging content.

Key Responsibilities:

Newsletter & Family Communications

Create and send monthly email newsletters to segmented family, community, and school partner lists

Develop weekly family app newsletters using content themes and guidance

Duplicate and distribute weekly app newsletters across 150+ program sites, ensuring accurate location-specific customization

Coordinate with internal teams to gather updates, reminders, and program highlights

Format, proofread, and schedule communications for accuracy and consistency

Track engagement metrics (opens, clicks) and report insights

Support growth and maintenance of the community email newsletter list

Manage incoming contact lists, segmentation, verification, and proper list placement

Social Media Support

Draft, design, and schedule posts across social platforms

Highlight program offerings, testimonials, and seasonal campaigns

Maintain consistent brand voice and visual identity

Monitor engagement and assist with community responses

Content & Marketing Materials

Design flyers, graphics, and promotional materials using Canva or similar tools

Support seasonal marketing campaigns (Summer Camp, Fall Registration, Schools Out)

Assist with blog formatting and website updates

Maintain organized marketing calendars and timelines

Grassroots & Local Marketing Support

Coordinate creation, proofing, and ordering of flyers and printed materials for all program locations

Organize distribution timelines and ensure accurate delivery to schools and partner sites

Track quantities, reorder needs, and shipping confirmations

Maintain organized records of seasonal campaigns

Ensure all printed materials align with brand standards and approved messaging

Administrative & Organizational Support

Maintain marketing asset libraries and shared folders

Manage project timelines and internal requests

Ensure materials are updated, accurate, and on-brand

Event & Community Support

Assist with planning and on-site coordination of community and internal events

Prepare materials, signage, and promotional content

Capture photos or content during events for marketing channels

Some travel to program sites will be required to capture content, coordinate activities, and support events.

Requirements

QUALIFICATIONS:

Strong writing skills with the ability to adapt tone for families, schools, and internal audiences

Experience managing email marketing platforms (Mailchimp, Constant Contact, HubSpot, or similar)

Comfort managing large, segmented lists and coordinating recurring campaigns

Basic graphic design skills (Canva, Adobe Creative Suite, or similar)

Experience managing brand social media accounts

Strong organizational and project management skills

Ability to juggle multiple campaigns across different states and program types

A collaborative mindset and proactive work style

BONUS SKILLS:

Photography or basic video editing.

Event planning experience.

Experience in childcare, education, or youth-focused organizations.

PART-TIME BENEFITS:

Employer-paid childcare for school-age children (ages 5–13) enrolled in our program, available only on the days you are working with us

Telehealth, vision, and dental coverage

AFLAC supplemental plans

401(k) for eligible employees

Paid sick time

On-demand pay

Career development and growth opportunities

About Healthy Kids Programs

Healthy Kids Programs is more than a childcare provider. We’re shaping the future of childcare. As one of Inc. 5,000’s fastest-growing organizations, we offer Early Learning, Before and After School, and Summer Camp programs across more than 150 locations.

As a certified benefit corporation, our mission is to make childcare accessible and affordable for today’s families while positively impacting the communities we serve.

Why Join Healthy Kids Programs?

At Healthy Kids Programs, our team is at the heart of everything we do. When you join us, you'll be part of an award-winning, mission-driven organization that values your growth, your ideas, and impact.

Make a real impact on children and families

Be part of a fast-growing, mission-driven organization

Help shape how thousands of families experience our brand every week

Opportunities for growth and professional development

If you are passionate about making a difference, supporting families, and building your career in a dynamic, purpose-driven organization, Healthy Kids Programs is the place for you.

Healthy Kids Programs is an equal opportunity employer. We are committed to fostering diversity, equity, and inclusion and prohibit discrimination based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic. Hiring decisions are based solely on qualifications, merit, and business needs.