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Human Resources Marketing Management Project Sales

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Country: India
State: Andhra Pradesh
City: Hyderabad
Postal Index: 500007
Salary: Above 3lpa
Posted date: 4/13/2012   all resumes
Contact Info: *******.****@*****.***
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Date of Birth: *st July,****
Sex: Female
Nationality: Indian
Marital Status: Single Current City: Hyderabad

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• Seeking a position in a challenging role where I can utilize my skills and knowledge in making a positive contribution to the organization.
• Skill sets include industry analysis, competitive intelligence, creative thinking
• PGDM (Marketing) from Institute of Public Enterprise, Hyderabad.
• Major electives include Marketing Management, Consumer Behaviour, Services Marketing, Marketing Research, Retail Management, Collective Bargaining and Negotiation,Strategic Management,Operations,Human Resources.
• B.Tech in Electrical and Electronics Engineering, Hyderabad – 2010.
Professional Qualification

Institute of Public Enterprise, Hyderabad, April 2012
PGDM - Major in Marketing and Minor in Human Resources
Grade-I (72%)

Project GRO RED, an initiative by Hindustan Coca Cola Beverages Pvt Ltd to standardize activation in the Grocery channel.
Summer Internship, Hindustan Coca Cola Beverages Pvt Ltd (Hyderabad, India)
Duration: May 2011 to July 2011
Project Details
• The project dealt with the activation of outlets and its impact on sales with special reference to the grocery channel.
• The outlets were activated by merchandising the products in an attractive way in order to improve and standardise the display window in the grocery channel.
• This trial program was a central part of a concept named RED (Right Execution Daily) which helped the company’s customers improve their RED scores.
• Innovative Marketing Strategies like Standardization, In-store activation, Impulse buying, Customer relationship management were closely studied.
• The Human Resources concepts like internal communication & co-ordination among the employees, motivation setting up the organizational culture and the organization helping in the overall development of the employees were personally learnt.
• Data Analysis included the pre & post implementation analysis which had shown a growth percentage of 21% in terms of Sales.
• As per the information collected from the feedback survey, the customers had shown a sign of satisfaction and the company now wishes to continue the program on a permanent basis.
• Received positive feedback and appreciation from the staff at Hindustan Coca Cola Beverages Pvt Ltd and the college faculty.

Presented a seminar on “Competency based Recruitment”
• The seminar dealt with the growing importance of competency-based Human Resource Management, especially in the field of recruitment.
• It emphasized on” Right person for the Right job”.
• Position-competency mapping.

Sridevi Women’s Engineering College, Hyderabad, April 2010
B.Tech - Major in Electrical and Electronics (JNTU)
Grade-I (Distinction)(73.97%)

Final Year Project-Fractional Frequency Transmission System

Narayana Junior College, Hyderabad
Maths,Physics,Chemistry(MPC),Board of Intermediate Education
Grade- I(86.5%)

St.Joseph’s Public School,Hyderabad
Council for Indian Certificate Examination(ICSE)

Positions of Responsibility

• Administrative committee member, “Sanskriti”, National level B School Fest(Institute of Public Enterprise)
• Member , Organising team , “ Techno SWEC” , 2010(Sridevi Women’s Engineering College)
• Member, Organizing Team, “Antaragni”, 2010 (Sridevi Women’s Engineering College)
• Organised various events at school and college levels

Other Information

• Topped my college in the final year(4-1) of engineering with 91.4%
• Participated in the project exhibition conducted by IEEE during graduation.
• Represented my school in the UN model sessions conducted by the UN council for Andhra Pradesh
• Second Prize, Bournvita Quiz contest while at school
• Served as the Minister for Law & Order in the School Parliament for the academic year 2003-2004.

Strengths: Quick learner, able team player and leader, good analytical and communication skills, self motivated, optimistic and zeal to learn
IT Skills: Windows, MS Office ,C
Languages Known: English, Hindi, Telugu
Nishita Bunde

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