Independent Sales Represensentative
Resume:
Gregory E. Leonard
Sunset Beach, NC 28468
********@****.***
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Summary of Qualifications
o Committed to a high level of customer service; building trust and cultivating enduring relationships resulting in increased sales.
o Comprehensive knowledge of the coffee industry and sales process.
o Proven ability to manage direct sales operation and corporate marketing functions, including product management, sales, and service training.
o Experienced with various channels of distribution including direct sales, distributors, retail, institutional, including private label, specialty, and allied beverage product.
o Successful executive-level sales management experience with Profit & Loss responsibility.
o Excellent analytical, organizational, and inter-personal skills.
o Effective communicator who enjoys the challenge of working with diverse personalities; able to respond quickly and appropriately to rapidly changing environments and individuals.
o Proven talent for motivating and inspiring sales teams to immediate and long-range performance gains.
o TQM style identifying and removing barriers, meeting company goals, reducing loss, and satisfying customer needs. Ongoing reassessment for improvement.
Employment History
Independent Sales Representative 2007-Present
Sales Representative – Barrie House Coffee Company, Yonkers, NY
o New business development and implementation
Sales Representative/Merchandising
– Frito Lay – Wilmington, NC
o Detailing/merchandising
o Pull truck stock; check-in through retail receiver
o Develop in-store relationships
o Build displays and promotion set-ups
o Assisted store staff with Frito Lay inventory
– WorkSmart Merchandisers
o Reset (Advantage) on Food Lion Team
o Rotate grocery items
– Retail Marketing Professionals
o Front-end Resets (DSI)
o New Grocery Store Set-up (Acosta)
o Grand Opening
– Strategic Merchandising Partners
o Develop in-store relationships
o Inventory, display builds, change-outs, new product implementation, promotion set-ups, implement POG, Internet/computer assignment and timely reporting, verify codes/scan accuracy
Paul de Lima Coffee Company, Cicero, New York 13221
Vice President, Sales - National Sales Team Member 2003- 2007
o Assigned to National Sales Team, developing national customer portfolio.
o Personally develop trusted partnerships with distributors.
o Successfully manage accounts and directly negotiate, sell, and implement comprehensive coffee programs.
o Research to qualify prospects for national sales’ programs.
o Develop coffee blends to match distributors’ regional preferences.
o Achieving 15% above annual gross profit objectives.
o Develop sales and marketing programs for national distributors, including private label, improving customers’ profitability with perception of their needs.
Key Accounts-Franchise Groups Private Label Distributors
Applebee’s Restaurant
Burger King
Chili Restaurants
Perkins
Wendy’s Restaurant
Friendlys Restaurants
All Seasons -WNY
Anderson Vending and OCS
Blue Ridge Coffee
Greensboro Vending
Kimmin’s Coffee
Smith Coffee Speroni Coffee
Loose Ends Vending
Marlowe Coffee
Oakes Coffee
Palmer Foods
Sirness Vending & OCS
Vice President, Sales - Western New York 1984 -2003
o High profile executive position accountable for directing institutional sales division.
o Managed and motivated sales force, meeting sales objectives.
o Continued sales growth to 3 million dollars annually and slashed expenses by implementation of strategic procedures and services.
o Responsible for complete operations of Western N.Y. including volume and profit/loss.
o Restructured area reducing overhead and improving bottom line performance.
o Spearheaded successful acquisitions of sales and service-based businesses.
o Achieved #1 sales generating division in the Company.
o Developed and maintained regional sales and operational budget.
District Sales Manager, Western New York 1977-1984
o Developed Western New York, institutional sales and service.
o Provided training, direction, sales’ goals for regional sales team.
o Achieved account base with estimated 1 million dollars in annual revenue.
o Personally established 3 distribution and service centers for Western New York: Hornell, Buffalo and Rochester.
o Established customer base and key accounts:
• Rochester Hospital Association
• Marriott Hotels
• Sugar Creek Stores
• Americana Hotels
• Hilton hotels
Successfully managed operations, inventory, account development, training of personnel for three distribution and service centers.
Salesman, Western Syracuse 1974-1977
o Maintained customer base and continued growth in route sales, building strong relationships.
o Provided equipment sales and service for beverage equipment.
Affiliations
New York State Restaurant Association
• Associate of the Year Award, 1998
Rochester Restaurant Association, Member
• Board of Directors Member
New York State Chef’s Association
Computer Skills
Microsoft Excel, Word, Outlook, Adobe PhotoDeluxe, Internet
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