Sales Customer Service

Matthew Glenn Messerli, MBA

***** ***** *** ******, ** 30097

773-***-**** *******.********@*****.***

EXECUTIVE PROFILE

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Business Development Turnaround Management Strategic Planning

Sales & Marketing P&L Responsibility

Experienced senior business leader with more than a decade of success in sales and sales management, marketing, general management and business development. A top producer and revenue driver. An entrepreneur focused on early-stage companies. Communicates effectively, institutes initiatives and carries them out in order to create positive change, efficiency and increased profitability.

Creates and implements strategic plans that drive business operations and increase market penetration. Transforms organizations within high pressure environments. Partners with key managers to increase brand awareness, expand market share and generate revenues and EBIT gains. Leads successful sales and marketing campaigns in environments where growth and accountability are paramount. Extensive qualifications in the following competencies:

Sales Team Leadership & Mentoring Contract Negotiations & Closing

Process Development & Improvement Customer & Employee Retention

Marketing Strategies & Sales Planning Performance Improvement Management

Regional Sales & Marketing Management Direction, Re-engineering of Mission Focus

CAREER SYNOPSIS

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Life Time Inc., Johns Creek, GA 2007-2011

$1.6 billion publicly-traded company (NYSE: LTM) operating 101 centers in 21 states and 27 major markets.

REGIONAL SALES MANAGER, EAST REGION U.S.A. CLIENT ACQUISITION/RETENTION

Senior sales and general management professional, leads and directs team of 100 sales associates and 25 sales managers. Handles regional marketing and sales and strategic planning for 15 unit region of multi-use athletic, spa and resort facilities. Manages $135.9 million in revenue and portfolio of 110 thousand client accounts. Responsible for acquiring five thousand new clients monthly.

• Grew revenues from $53.4 million to $74.8 million annually first year by maximizing staffing levels, acquiring two new locations, and exceeding performing dues revenue budget, meeting attrition targets.

• Drove sales and marketing responsibility from $74.8 million to $135.9 million in second year by exceeding performing dues revenue budgets, and acquiring mid-Atlantic region.

• Increased regional ancillary revenue by $420,000 annually by developing and implementing a national sales initiative and cultivating team culture across divisions.

• To support corporate rapid growth strategy, recruited and developed top-performing sales managers and sales associates to aggressively grow East Regional sales force from 35 to 100 sales professionals in two years.

• Increased ROI by 44% and saved $4 million annually by integrating sales and marketing strategy and empowering individual locations with creative control over brand awareness.

• Increased sales team members' personal sales production performance by 20% annually by executing key business development initiatives such as personal lead production focus with increased health knowledge and role play sales training.

• Drove club memberships above 10,000 client accounts in 1 1/2 years by creating and implementing strategic and tactical marketing plans and closely managing team performance.

• Accelerated past dues revenue budget by $500,000 by end of Q2 2011 by creating and driving 5-year growth strategy, including marketing and sales plan, and managing to achieve corporate goals.

• Developed CRM reports to change sales culture to produce 20% improvement through referral leads, leading region to outstrip all others by15%.

• Led southeast regional sales team to an average of 122% of membership unit budget, overperforming dues revenue budget by $150,000 for three month period.

Merritt Athletic LLC, Baltimore, MD 2006-2007

Privately held $30 million multi-site athletic company.

REGIONAL SALES MANAGER

Led regional team of 10 sales associates and 4 sales managers, selling health programs and services. Directed sales and marketing initiatives for multi-unit region of health and wellness centers. Developed and managed strategic partnerships with local companies, implemented business planning systems to improve operations, and worked collaboratively with operations and customer service leadership delivering an exceptional value proposition improving market share.

• Immediately doubled sales production in stagnant market and with declining sales function, growing total sales by 165% and increasing revenue production to $20 million in 2006.

• Saved $1.75 million annually by developing and executing a regional customer retention program with 30/60/90 day customer contact to assess satisfaction.

• Reduced team member attrition by 50% through implementation of leadership development program and sales training initiative.

• Increased sales by 10% annually by rebuilding brand loyalty and awareness with local vendors and customers through negotiations, marketing cross-promotional agreements and leveraging business networks and partnerships.

• Increased leads by 40% and sales by 10% by managing regional sales team’s B2B and B2C lead production.

Life Time Inc., Greater Chicago Area, Greater Houston Area 2002-2006

PERSONAL TRAINING DEPARTMENT HEAD

Supervised and led team of personal trainers and personal training managers in business development, sales, customer service, and individual personal/professional growth at multiple sites. Developed future business model for fitness divisions’ organizational matrix, and product and services line, for both complimentary and fee-based programming.

• Managed over $1.2 million annual revenue production for each location and increased contribution margin for multiple locations by 10-15%.

• Consistently exceeded monthly team and personal revenue performance goals with peak sales at 256% of plan.

• Exceeded 110% of monthly goals and increased annual revenues by an average of $200,000 by rebuilding teams at multiple locations.

Early career in sales across several industries including Consumer Goods; Retail; Hospitality; Leisure, Travel and Tourism; Recreation Facilities and Services.

EDUCATION & PROFESSIONAL TRAINING

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Purdue University, Krannert School of Management, West Lafayette, IN

Master of Business Administration

Purdue University, West Lafayette, IN

BA in Law & Society; BA in Political Science; Honors Program

Tsinghua University, School of Economics and Management, Beijing, CHN

Coursework in Cross-Border Investments and Asian Business

National Scholars Honor Society; member since 2001

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