Sales & Marketing Professional

Jennifer L. Allen

P.O. Box ****

Rancho Mirage, CA 92270

760-***-**** or **********@***.***

SUMMARY OF QUALIFICATIONS

A Senior business leader and Sales Professional with executive management skills in marketing, planning, analysis and sales. Creative problem-solver with analytic skills, strong written and oral communicator/presenter, seeks responsibility, takes initiative, high-energy, enthusiasm, positive outlook and special talent for closing.

• Proficient in Excel, Word, PowerPoint and Publisher

• Licensed Real Estate Agent, CA

EXPERIENCE

Gulf California Broadcast Company, Palm Desert, CA (ABC Affiliate/KESQ News Channel 3) 10/2009-3/2011

Integrated Media Consultant for KESQ.COM

• Responsible for internet sales for Sales team and individual sales quota

• Managed accounts totaling over $250,000 in web revenue

• Exceeded 2010 team overall sales by 50% and individual sales quota by 60%

• Developed new direct relationships and independent and franchise businesses, assessed their internet needs and offered solutions to increase their business

• Created, executed online web campaigns and presented to broadcast Sales Team

• Assisted broadcast sales executives to reach overall sales goals, maintained existing customer base and developed new business

• Created multi-platform online web campaigns and sales packages

• Interfaced and coordinated with broadcast Sales Department, News, Promotions, Creative and other internal departments

• Tracked all web analytics and performed competitive analysis

• Responsible for all social media

Guthy-Renker, Palm Desert, CA 1/2008-1/2009

Operations Document Specialist

• Documented Operational policies and procedures for internal and external use

• Assisted all Operational departments with SOP documentation

• Enforced Guthy-Renker Standard Operating Procedures

• Reviewed, audited and wrote departmental SOPs

• Assisted with special projects and reports

• Multi-tasked projects assigned

Rancho Las Palmas Resort & Spa, Rancho Mirage, CA 7/2006-10/2007

Marketing Manager

• Assisted Director of Marketing Communications with all Marketing related duties.

• Assisted in Marketing aspect of take-over of Resort from Marriott Rancho Las Palmas Resort & Spa to Rancho Las Palmas Resort & Spa in July ’06 (KSL owned)

• Responsible for assisting in budget tracking for Marketing

• Assisted in development/distribution of new and ongoing collateral for Resort

• Interfaced and coordinated with Sales Department, internal departments and outside vendors for Resort

• Coordinated advertising with advertising agency and public relations agency for all local and national P/R

• Assisted with development of all Marketing and P/R related events at Resort

JENNIFER L. ALLEN RESUME (PAGE 2 of 2)

Realty Executives, Palm Springs, CA & ReMax Real Estate Consultants 3/2003-3/2006

Executive Assistant to Top Producing Real Estate Agents

• Responsible for assisting top producing Real Estate agents with Real Estate property listings and representing Buyers and Sellers

• Search desert area MLS when needed for property information

• Monitor and track all listings for top producing Real Estate agents

• Responsible for Transaction Coordinating for top producing Real Estate agents

Allegiance Telecom, Inc., Los Angeles, CA 2002-2003

Major Account Manager

• Accountable for company sales of long distance and internet services for businesses

• Promoted to Major Account Manager from Account Executive within two months of start date

• "Rookie" of the month in May and June '02

• Ranked within Top Five in LA Office

• Member of the "Top 100 Club", among 3,000 Sales Executives, Nationwide

• Top-performer in Los Angeles office; recognized for outstanding sales numbers via award ceremonies by Vice President, LA Sales

• Exceeded quota by 170% in August '02

• Exceeded quota over 100% since start date while pursuing new business, maintaining existing accounts and assuring continued sales

J.D. Power and Associates, Agoura Hills, CA 2001-2002

Senior Account Manager

• Accountable for the execution of client Lincoln-Mercury $8M budget associated with the Lincoln Premiere Experience project

• Directly responsible to JDPA Executive Management for internal budget compliance, reporting and project financial performance

• Supported and coordinated client invoice preparation

• Auditing of project related fees and pass-through expenses

• Created communication channels between the JDPA Information Technology, Accounting, members of Executive Management and Independent Contractors connected with the LPE project

• Coordinated monthly project performance meetings with Lincoln-Mercury executives, ensuring budget compliance

Allison-Fisher International, Inc., Torrance, CA 1999-2001

Marketing Analyst

• Created reports, analyses and presentations for assigned clients, consulted with clients on the pre-purchase decision-making process with tracking of brand equity, automotive demand and shopping and product preferences for Nissan, Isuzu and Mitsubishi

Nissan Motor Acceptance Corporation, Torrance, CA 1994-1999

Market Analyst, Marketing Department

• Supported Marketing Team in development and introduction of financial products/services to the market

• Interfaced and coordinated with multiple departments within NMAC to ensure that programs were developed to achieve objectives for “Nissan”and with vendors

• Maintained/monitored $5M Marketing budget and provided monthly budget analysis

EDUCATION

Bachelor of Science, Business Administration - Marketing

California State University, Long Beach

PROFESSIONAL MEMBERSHIPS

California Association of Realtors/California Desert Association of Realtors

National Association of Realtors

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