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Brand Promotional Manager, Business Development Executive

Shimla, HP, India
9 Lacs
August 29, 2012

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Virat Pathak

Mobile: +919*********, +918*********


Seeking Assignments in Marketing/Branding & Advertisement/Business Development/Client Relationship Management with a frontline organisation.


A result oriented Marketing & Advertisement Professional with 2 years and 4 months of rich and extensive experience in Branding and Advertisement, Business Development, Channel Management, Brand Promotion and Client Relationship Management.

Employed with Jaiprakash Associates Ltd.(JAYPEE GROUP) as Brand Manager, Himachal Pradesh & Jammu.

Expertise in marketing plan execution, product promotion and implementation of business strategies to accomplish the decided targets.

Excellent interpersonal, communication and organizational skills with proven abilities in team working, customised market needs planning.

Established market of new brand in Shimla district of Jaypee Cement by identification & appointment of potential distribution channels partners. Planned & conducted effective brand promotional activities (indoor & outdoor) In entire H.P. & Jammu to create our full-fledged brand awareness.

As an intern trainee three months of experience with India’s SUV market leader ‘Mahindra & Mahindra’ over a designated project (To make report on the performance of Renault Logan in Eastern UP through survey and market analysis.)

Core Competencies

Sales and Marketing

Running the advertisement & marketing operations, accountable for increasing sales growth and driving sales initiatives at existing & new accounts in order to achieve business goals.

Identifying prospective clients, promoting generation of business from the existing clients, thereby achieving business targets.

Channel & Distribution Management:

Recognizing and establishing financially strong and reliable channel partners for deeper market penetration; providing training & direction to channel partners for ensuring quality performance.

Conducting demand forecasting & managing inventory, ensuring optimum inventory levels with channel partners to ensure timely deliveries to the customers.

Customer Relationship Management

Attending to customers concerns & complaints and undertaking steps for effectively resolving them.

Maintaining cordial relations with key decision makers at the customers to sustain the business and increase market shares.

Organizational Experience

Since May’10 Jaiprakash Associates Ltd (JAYPEE CEMENT).. Shimla, (H.P)

Position Title: Sr. Sales Executive

Company Jaiprakash Associates Ltd (Cement Division). The company is into pan India Sales and Marketing of “Jaypee Cement” & ranks third largest producer in India. It is a subsidiary under conglomerate giant Jaypee Group (Also Ranks First in private Hydropower generation in India, Owner of India’s only Formula 1 Buddha Racing Circuit etc).

Location: Shimla (H.P.)

Reports To: Dy. General Manager

A. Key Performance Areas

To carry out various brand & sales promotional activities.

To create and promote brand awareness, brand recall among the consumers.

To facilitate meeting regional sales targets & thus achieve desired market share

B. Key Responsibilities

S. No. Responsibilities

A Strategic & Operational

To execute marketing & sales promotional plans in the region

Motivating chain of distributors, retailers and dealers to perform.

Promoting the business through promotional activities such as organizing camps and trade promotions.

Responsible for top line and bottom line numbers of the region.

To develop, align and improve systems in the region for sales reporting

Allot targets to Dealers and Retailers in the region

Review performance of Retailers and Dealer on a weekly / monthly basis

C. Internal Relationships

Role – Department Frequency of Interaction Purpose

Dy. General Manager. Regularly To seek pre-approvals on deals, to daily provide regional updates etc.

Sr. Joint President(North Zone) Weekly To seek post approval on deals, activities etc. To weekly provide regional updates etc

D. External Relationships

External Agency Frequency of Interaction Purpose

Advertisers Regular basis To allocate promotional activities contract for execution

Govt. Authorities On occasional basis To seek permission to carry out various outdoor activities

Retailers & Stockist Regular basis To satisfy customized needs & increase business flow.

Academic Credentials

Masters in Business Administration (Marketing) from Jaypee Business School, Noida in 2010.

Bachelor of Technology (B. Tech.) from Jaypee University of Information & Technology, Solan.

Personal Details

Date of Birth : 01st July 1985

Sex : Male

Permanent Address : C-402, Sector-B, Mahanagar Colony, Lucknow(U.P)

Current Office Address: Jaiprakash Associates Ltd. (Cement Division), Regional Marketing Office,

MAGD, Shiv Nagar, Kusumpti, Shimla-171009.

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