Marketing Sales Management

SENIOR SALES AND MARKETING MANAGEMENT

QUALIFICATIONS PROFILE

Dedicated, hardworking, and goal-driven professional offering more than 13 years of experience within highly competitive markets. Consistent track record of exceptional competence in establishing and achieving personal and business goals, outstanding project management, market growth, and customer service results.

Articulate, personable, and effective communicator with proven sales leadership skills in improving company revenues and sales-team performance, combined with strong connections and involvement capacities in a more in-depth sense of human interaction.

- At ease in high stress, fast-paced situations who is capable in handling multiple responsibilities coupled with outstanding, decisive problem solving skills, accurate assessment and resolution abilities, and consistently completes projects according to specifications, time frame, and within budget

- Demonstrated proficiency in dealing with client needs and formulating action plan to achieve results by constantly exploring opportunities to further elevate customer loyalty and boost revenues

- Competent in a variety of broadcast sales areas including radio and TV, complemented by proficiency in MS Microsoft Word, PowerPoint, and Excel

- Strong knowledge of business and management principles involved in strategic planning, leadership technique, production methods, and coordination of people while driving successful strategy and execution

- Great at streamlining workflow and creating a team environment to increase productivity, with the capacity to work under diverse environments; willing to travel

CORE COMPETENCIES

- Business Planning & Administration - High Impact Sales Presentations - Business Profitability & Growth

- Strategic Market Positioning - New Business Development - Sales & Marketing Expertise

- Organizational Leadership - Solution Selling Strategies - Strategic Budget Planning

- Growth / Development - Client Retention - Team Building

CAREER BACKGROUND

--------------------------------

National Sales Director (South Texas), Univision Radio - San Antonio, TX: 2002-2008

Directed and coordinated the entire national sales and new business development activities for 10 Univision radio stations in El Paso; McAllen, Brownsville, Harlingen, and San Antonio with stations that include eight Spanish language stations, one English language station, and one English-Spanish language station.

Univision / El Paso: 2002-2006 (KBNA-AM/FM and KAMA-AM)

Univision / McAllen: 2002-2008 (KGBT-AM, KGBT-FM, and KBTQ-FM)

Univision / San Antonio: 2002-2008 (KXTN-FM, KROM-FM, KGSX-FM, KCOR-AM, and KBBT- FM).

Developed and administered a yearly and quarterly strategic pathway encompassing positioning of station clusters to positively impact shares, rates, and overall budget plans. Managed key major sponsorships of marquee special events such as Hispanic State Fair, Cinco de Mayo, and Dies y Seis in San Antonio; Cinco de Mayo and Dies y Seis in McAllen; along with integrated cross platform sales (UOL, Univision radio, Univision TV) for Premios Musica Latina in San Antonio. Ensure goals were met in accordance with Univision Radio corporate objectives by spearheading all strategic and tactical information and communication with national representative, individual market GM and GSM, Traffic and Promotion director.

HIGHLIGHTS:

- Outpaced market growth by consistently eclipsing national budget plans and dramatically improving national revenue in McAllen and San Antonio. (Miller Kaplan)

2002 -2007 Nat’l Rev Growth UVN Market Index

Univision McAllen 133.4% 57.0% 234

Univision San Antonio 63.1% 11.9% 530

- Substantially increased and improved national shares in McAllen exceeding 44.2% and in San Antonio by more than 50.5% from 2002 to 2008 May YTD with little change in audience ratings and beyond 25 competitor stations in each market. (Miller Kaplan)

National Rev Shares 2002 2008 YTD Growth

Univision McAllen 31.0% 44.7% 44.2%

Univision San Antonio 28.3% 42.6% 50.5%

- Significantly repositioned national revenue rankings in McAllen for KGBT-F; KBTQ-F and KGBT-A from # 2, 7 and 8 in 2002 to # 1, 2 and 12 in 2008 as well as San Antonio for KROM-F; KXTN-F; KCOR-F; KCOR-A and KBBT-F from #1, 2, 12 and 14 in 2002 to # 1, 2, 3, 5 and 21 in 2008. (Miller Kaplan)

- Received Univision Corporate’s National Sales Manager of the Year award in 2005 and AWRT (American Women in Radio and Television) San Antonio’s National Sales Manager of the Year award in 2006.

- Attained the highest national revenue shares within all Univision radio markets (McAllen #1, San Antonio #2 and El Paso #3) as well as being #1 billing radio cluster in each market. (Radio Expenditure Report and Miller Kaplan)

General Sales Manager (San Antonio), HBC, Heftel, Tichenor - San Antonio, TX: 1995-2002

Provided hands-on management to three radio stations in San Antonio (KXTN-AM/FM, KROM-FM, and KCOR-AM). Improved sales and managed the new acquired station, KBBT-FM, in 2002 under HBC/Heftel/Tichenor ownership. Hired local account executives for the San Antonio group of stations, which reflect the finest profile and core values within broadcast properties while handling each station’s inventory. Organized sales design and packaging for three marquee special events. (Hispanic State Fair, Cinco de Mayo, and Dies y Seis)

HIGHLIGHTS:

- Involved in KBBT-FM new station sign-on in Fall 2000 while shifting KROM into a market leading revenue station and continued KXTN as a top tier station in San Antonio for more than five years.

EARLIER CAREER

TELEVISION

- Account Executive, WBFS-TV - Miami, FL | WDZL-TV - Hollywood, FL

RADIO

- National Sales Manager, WQBA AM & FM - Miami, FL| WJQY FM - Miami, FL / Ft. Lauderdale, FL

- Account Executive, WLYF-FM & WGBS-AM - Miami, FL | WVCG-AM & WYOR-FM - Coral Gables, FL

EDUCATION AND TRAINING

-------------------------------

Bachelor of Science in Public Administration, Nichols College, Dudley, MA

National Sales Training, Univision Communications Inc. - June 2006

Introduction to Broadcast Management, Hispanic Broadcasting Corp University - May 2000

Leadership Institute for Managers (Greenwood, Lytle, Goldsmith) - Oct 1998

Burning Issues Corporate Marketing & Training Meetings by Dr. John Kennedy, Professor at Notre Dame University

ACTIVITIES

Hands in Action - Miami, FL: 1990-1992 Raised $100,000 for special childrens home after Hurricane Andrew

NAB RADIO Convention: 1989 Hispanic radio panelist

Contact this candidate