Sales Marketing
Resume:
David A. Beran
Los Angeles, CA 90034
***********@*****.***
Portfolio: www.behance.net/davidaberanwriting
SUMMARY: Accomplished, flexible, seasoned Copywriter with proven success writing compelling short and long-form content, ad copy, and coordinating campaigns that generate positive results. More than ten years of experience in creative, deadline-driven marketing environments.
EXPERTISE
• Writing content for online and print marketing campaigns, email and direct mail, websites, magazines, e-newsletters
• Copyediting and proofreading with demonstrated accuracy for web and print
• Creating concise, compelling copy focused on conversion
• AP, Chicago and New York Times editing styles
ADDITIONAL SKILLS
• Successful oversight of multiple editorial calendars
• Tracking projects and delivering on time and on budget
• Managing freelancers, recruiting new writers
• Familiar with SEO copywriting techniques
SOFTWARE
• MS Office – Word, Excel, PowerPoint
• WordPress, Joomla! – Content Management Systems
• Responsys Interact Suite ESP
• Adobe Photoshop – Image preparation
EXPERIENCE
National Notary Association
Chatsworth, CA
Copywriter 2011-2012
• Wrote and edited copy for non-profit organization’s website landing pages, direct mail and email communications, brochures, magazine, e-newsletters, press releases, video scripts, sales collateral, and other marketing materials
• Created, posted, and responded to social media sites (Facebook, Twitter, LinkedIn) targeted to 4 million notaries, with consistent growth in reach and engagement
• Composed partner program communications, upping member enrollment by over 200%
• Successfully collected testimonials and produced short videos including scripting, recruiting talent, and onsite production
AppleOne Employment Services
Huntington Beach, CA
Business Writer 2009-2011
• Successfully wrote, edited and submitted Requests for Proposals to garner Government business opportunities and retain existing clients. Bid awards ranged from $50K-$2M in annual spends with a 40% overall win rate
• Worked closely with sales and marketing teams to craft technical manuals and
promotional verbiage
• Selected to collaborate with upper management researching and developing
responses according to client specifications
AppleOne Marketing Group
Torrance, CA
Copywriter 1999-2009
• Wrote and edited marketing material for company’s 200+ worldwide branches,
affiliated websites and Intranet, including sites in the Technical, Accounting,
Healthcare and Government sectors
• Conceptualized and created a full range of content for sell sheets, direct mail, flyers, videos, web-based marketing initiatives, and various publications. Conceived and initiated client flyer campaign that increased national sales by 25%
• Posted job opportunities and responded to social media sites (Facebook, Twitter, LinkedIn)
• Produced multiple e-newsletters, resulting in increased PVs and UVs. Website traffic rose by over 60%
EDUCATION
San Francisco State University
B.A. in Film Studies
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