M Thompson CV

Professional Experience

CD*, Inc.

Director of National Retail Sales 02.08 – 02.09

* Built and developed an infrastructure to support national retail placement for all product lines

* Create new marketing messages, positioning statements and strategies to develop new sales channels, including packaging design, direct marketing, national advertising and pricing models

* Recruited, hired and managed a nationwide broker sales force including contract negotiation, incentive programs, payment terms and presentation development

* Secured distribution in over 1,000 store fronts nationwide in six months

* Developed seven new distribution relationships, including two international distributors

* Enhanced catalog sales channel securing five incremental nationwide catalogs, including cover placement

* Resourced and designed corrugate, signage and other POP materials to improve sell through

* Created a comprehensive supply/demand planning tool resulting in reduced carrying inventory and increased collaboration between manufacturing and sales departments

* Heavily involved in new product development, including both strategy and tactics

WARNER HOME VIDEO

Executive Director of Sales • Wal*Mart

02.06 – 02.08

* Leader of Wal*Mart and Walmart.com account sales teams selling $1.0B in packaged entertainment product annually (accounting for 31% of total U.S. sales volume)

* Created and fulfilled strategies for operations, marketing, finance, sales and trade promotions including management of $95MM in annual trade budgets

* Forecasted and delivered sales goals, profit margin, GMROII and comp store growth plans

* Increased client’s baseline sales 6% by analyzing shipments, inventory movement, replenishment data and implementing operational changes

* Developed a regional Sports DVD program resulting in a 600% revenue increase over previous inventory

* Invented new TV DVD product promotional strategy resulting in 700 store incremental placement

* Created promotional space-sharing concept, increasing sales and customer margin

* Reorganized sales team structure, hired four personnel, managed five person sales team

Director of Sales • Electronics Channel

09.04 – 02.06

* Leader of eight person sales team selling $585MM in packaged entertainment product annually to Best Buy, Circuit City and Transworld accounts

* Developed an annual planning protocol incorporating sales forecasting, inventory management, promotion analysis and merchandising into one tool; Managed a $47MM annual trade budget

* Cultivated VMI and Category Management relationships at top-five national accounts

* Instituted a sales forecasting procedure resulting in a 9% decrease in returns and $9MM incremental profit

* Formulated a shift in national trade strategy, both financially and philosophically

Key Account Manager • Best Buy / Musicland Accounts

11.02 – 08.04

* Separately managed three separate DVD business units, selling $416MM annually, combined

* Increased gross revenue by $111MM (12.5% CAGR) over two years

* Developed an annual cross-category outpost display program resulting in $24MM in incremental sales

* Created $1.4MM cost savings by shifting promotional and merchandising strategy

* Facilitated cross-promotions with corporate partners leveraging assets and minimizing costs

GENERAL MILLS INC.

Key Account Manager • Kmart Inc. Account 09.01 – 10.02

* Leader of Kmart sales team selling $100MM annually

* Increased distribution 7% by formulating category plans and shelf management initiatives

* Designed a procurement program normalizing cost of goods sold and creating trade efficiencies

* Coordinated retail broker services at over 2000 locations

Business Planning Manager 06.99 – 07.01

* Created business plans for major national wholesaler - $300MM in annual sales

* Negotiated a Preferred Vendor Agreement creating a more efficient and economical partnership

* Regarded as customer-behavior expert and product/market analyst reporting to senior management

Business Team Leader 02.98 – 05.99

* Surpassed sales goals by 5% with $11MM in annual sales

* Advised retail teams on direct selling techniques and shelf management initiatives

Sales Management Associate I, II 06.97 – 05.99

* Utilized consultative selling approach to develop comprehensive business plan

Education

The University of Texas at Austin • 1997 • Bachelor of Business Administration: Marketing

Extended Professional Course Study

* Strategic & Consultative Selling * Think on Your Feet (Presentation Skills)

* Developmental Coaching * Consumer Analytical Training

* Management Development Program * ACNielsen Training

Specialized Software Skills

* InfoBeacon * Spectra

* AC Nielsen * Siebel

* Wal*Mart Retail Link

Awards & Accomplishments

Circuit City Merchandising Vendor of the Year – Warner Home Video, 2005

Creative Merchandising Award – General Mills, 1999

Winner, Dell Marketing Competition, 1997

Developed Strategic Marketing Plan for Hilti Inc. during internship, 1996

Volunteer Teacher, Junior Achievement, 2002

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