Manager Marketing

Douglas B. Gold

*** ******* **. ***********, *** Jersey 08807

908-***-**** / *********@*****.***

EXPERIENCE

MetLife Inc., Bridgewater, NJ – MetLifebank.com

Director Marketing e-business (1/05 – Pres)

• Manage 8 web destinations and 3 product lines/business’ for MetLife Bank

• Managed metlifebank.com redesign in 2008 (architectural/creative design, functionality and content enhancements)

• Launched email platform for B2C and B2B audience, distributing first ever email solicitation. (Utilize clicksquared and britemoon tool)

• Manage $5MM marketing web budget across product lines

• Define annual web marketing strategy to support 3 business lines (Acquisition, functionality, content mgt., research, internal/cross sell marketing..etc.) Launched first ever web acquisition strategy for reverse mortgage product line. ($103 CPL)

• Analytics - manage site performance, marketing campaigns, and many web initiatives utilizing WebTrends on demand

• Manage ongoing SEO/SEM initiatives and media agency relationship

• Defined Chat/Click To Call strategy across product lines

• Defined Social Media strategy

• Implementation of CMS system (Tridion)

• Research/Testing (Optimost/multivariate A/B, usability studies, focus groups)

ClientLogic, Inc., Weehawken NJ – Kraft, Gevalia Coffee

CRM Account Manager (4/02 – 1/05)

• Manage the Gevalia account and support their direct mail, outbound telemarketing and e-mail efforts for contacting existing customer database.

• Perform list pulls for various marketing programs

• Segment lists for marketing campaigns

• Support and maintain client relationship (liaison)

United Retail Group, Inc., Rochelle Park NJ - Avenue.com

Site Manager (7/00-10/01)

• Developed and implemented Strategic Marketing plans, Objectives and Goals, which were to create brand awareness, grow database and retain existing customer base. (maintained an average of 28% of direct marketing efforts)

• Managed E-mail Marketing Campaigns – Segmentation, Testing, Design and analyzing results. (8% click thru, 2% conversion – both above industry standards)

• Negotiated and implemented Business Development Partnerships and Co-op Marketing efforts (Revenue Share, Prospecting and CPC – increased customer file by 65%)

• Analyzed and Forecasted promotional campaigns, and prepared weekly site activity reports (click thru/conversion rates, P&L’s-ROI’s)

• Managed various related Projects from creation to implementation

• Developed Navigational-Redesign, and worked with IT development to enhance internet functionality (ie. Email sign up, Registration)

• Created Marketing Communications (e-mail customer communication copy- promotional and call to action)

• Supported Operational and fulfillment efforts through a 3rd party vendor

• Managed and maintained content and product selection on production.

Hanover Direct, Inc., Weehawken NJ - (Silhouettes.com & Clearanceworld.com)

Internet Manager/Internet Task Force (3/99-7/00)

• Performed Account Management responsibilities within a multi-brand environment. Acted as a liaison between brands and IT/Creative.

• Developed and implemented Strategic Marketing Plans and Objectives

• Managed E-mail Marketing & Campaign/Segmentation , which included Communication strategy

• Developed and managed Navigational-Redesign development

• Managed Business Development Marketing Partnerships

• Analyzed and Monitored Site activity (conversion/forecasting)

• Prepared functional specifications for Project Management responsibilities

Genesis Direct, Inc., Secaucus NJ (NBA.com, ProTeam.com)

Projects Manager/E-Commerce Manager: (12/96-2/99)

• Managed content and product presentation

• Coordinated Promotional efforts (ie. Sports Illustrated Sub.)

• Strategized E-mail campaign efforts

• Analyzed and Monitored Site activity (conversion/forecasting)

• Worked with Inventory and Merchandising to maintain site.

Brand Performance Analyst:

• Forecasted, tracked and analyzed print mail campaigns (response rates – projected vs. actuals) Supported inventory, call center and brand managers.

• Analyzed product placement, catalog tests and requests, bounceback programs

• Developed daily/monthly marketing performance reports

• Supported due diligence efforts

• Analyzed and updated marketing forecasts and re-forecasts

National Market Share, Inc., Englewood Cliffs NJ (10/94-12/96)

Account Manager:

• Managed AT&T account and their outbound telemarketing efforts of contacting existing small business customers.

• Supported and maintained client relationship (liaison)

• Developed and designed scripting

• Analyzed results and developed daily/weekly reports for client.

• Managed fulfillment data verification and transmission

• Prepared monthly invoices

EDUCATION

Rowan University - Glassboro, New Jersey

B.S. Business/Marketing, May, 1991

COMPUTER SKILLS

MS Office (Excel, Word, PowerPoint, Access), Unica “Campaign tool”, WebTrends

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