One bad mama jama

Location:

Atlanta, GA, 30305

Salary:

50,000

Posted:

December 29, 2009

Contact this candidate

Resume:

Joe Salome

***.******@*****.***

404-***-****

EDUCATION

Kennesaw State University • Kennesaw, GA 2004

Bachelor of Business Administration: Management & Marketing

My digital life: http://joesalome.extendr.com/

EXPERIENCE

2006-2008

Regional Marketing Manager

Ratner Companies dba Hair Cuttery

www.ratnerco.com

With nearly 1,000 salons, Ratner Companies supports more than 12,000 stylists across 19 states and is the largest family-owned chain of hair salons in the country.

• Developed and managed local marketing objectives in Atlanta, Charlotte and Orlando markets for multi-million dollar company.

• Created a strong brand and successful tagline to educate the public of services offered

• Developed and managed scores of successful community events including radio signature events, live remotes, festivals and partnerships with local community service organizations

• Created customized radio messages for each station genre to relate the brand

• Served as marketing coach to stylists; created “Stylist Marketing Kit 101” to introduce stylists to branding, networking and advertising. How to build your own business

• Developed and managed other key marketing programs including mass media, sponsorships, cross-promotions, direct mail & email, and event marketing

• First-year results showed measurable increases in net revenues, net clients and Internet traffic.

Cont.

2004-2006

Account Executive

Carter Advertising, Inc.

www.group1201.com

Group 1201, formerly Carter Advertising, is a recruitment advertising agency, specializing in the transportation and health care industries.

• Started as Account Coordinator and within six months was promoted to Account Executive

• Facilitated recruitment advertising for clients

• Managed direct response media planning through industry recruitment Web sites, industry publications, newspaper, direct mail, email, pod casting and trade shows

• Top three clients included CRST International ($2.8 million); Transport America ($800K); Overnite-a UPS Company ($500K)

• Planned, implemented and analyzed direct response advertising campaigns with consideration to budget, marketing mix & current needs

• Developed and implemented comprehensive media plan including newspaper, magazine, Internet, direct mail and interactive/email advertising

• Developed collateral including brochures, posters, postcards, sale sheets, folders, etc.

• Analyzed direct response and planned media based on previous and current tracking numbers provided by recruiters, telephone records and internal application tracking system

• Created and implemented pod-casting program

2002-2005

Polaris Photo, Inc.

CEO, Co-Owner

New venture start-up business provided wedding, commercial and event photography, modeling portfolios and other photography services to a growing client base. Along with business partner handled every aspect of establishing and running the business.

• Handled all state and federal requirements to incorporate as a new business

• Created pricing strategy and business plan

• Developed marketing strategy including Web site, and sales materials

• Provided professional photography services utilizing Canon D-60 digital camera and Adobe Photoshop®

• Developed first professional calendar for Kennesaw State University, “Girls of KSU Calendar-2005”

References

Kerry Storey

Director of Marketing, Hair Cuttery

Ratner Companies dba Hair Cuttery

703-***-**** Direct

*******@********.***

Patty Keating