Media Professional
Resume:
Please accept the following resume in consideration for the PR Specialist position. The following points support why I would be an ideal candidate for this position:
1. Over 13 years of experience in developing and presenting strategic plans and overseeing multiple accounts
2. Managing client relationships in terms of providing daily support and deliverables
3. Collaborating on a daily basis with various teams (including creative, marketing and account departments)
4. Working with small and large media/advertising agencies, partners and PR firms
5. An overall working knowledge of business culture and accountability
My experience and skills strongly support the qualifications you are seeking in a candidate. I have developed strategic media plans which required an ability to work with various teams in order to deliver an integrated communications approach. My responsibilities have required skills in managing deadlines, writing/editing copy and collateral material, maintaining multiple projects and working with Microsoft and Mac software.
This position pulls from all of my experience and presents an opportunity to provide strong support to senior management that would allow them to have confidence in well-written timely deliverables. I bring experience but more importantly, I bring passion, initiative and accountability. Thank you for your consideration.
KIMBERLY A. BROWN
550 W. Regent St. #335
Inglewood, CA 90301
********.*********@*****.***
CAREER OVERVIEW: Media professional with 13 years of experience working closely with clients, managing multiple accounts and developing staff. I am seeking a position in public relations or communications where my strategic planning and media skills will best be utilized. My drive for developing unique and creative solutions together with my skills and background will enable me to make a significant impact in developing successful plans and campaigns.
EXPERIENCE:
LYNN JETER & ASSOCIATES
PR Assistant 4/11-present
• Develop and grow existing target media databases for various clients
• Pitch various clients to media outlets for branding, interviews, news stories and speaking opportunities at special events, panels and trade shows
• Revise and/or reformat press kit materials (company profiles, bios, press releases, clippings)
• Manage Maverick’s Flat client
OMD
Strategy Supervisor 11/08-1/10
• Supervised strategy development, implementation and maintenance for three Dial business units with a budget of roughly $50 million
• Developed creative, innovative approaches to strategically reaching the target consumer
• Identified opportunities for cross-platform executions such as a partnership with E! network to launch female body was during the Oscars
• Provided point-of-view on various media in the marketplace to ensure clients were aware of new social media opportunities
• Analyzed competitive activity in the marketplace
• Managed the continued development of a strategist and an assistant
CAMPBELL-EWALD 4/07-7/08
Media Supervisor
• Functioned as local point of contact for the client – Farmers Insurance
• Managed the execution of approved media plans and a budget of roughly $80 million
• Worked with account team to develop media strategies, objectives and rationale for overall plan and incremental projects
• Prepared paperwork for tactical execution – insertion orders and buy authorizations
• Evaluated media proposals and alternative media opportunities
• Provided support to Media Director for all special Department assignments and new business
SELF-EMPLOYED 4/06-3/07
Media Consultant/Freelance Planner
• Advised regarding the establishment and/or management of media services and capabilities
• Developed media advertising/media plans, sponsorship packages, and POV’s
o Clients: Kaleidoscope Consulting, Knit Couture, nConcertOnline.com, Comedy Express TV
• Provided recommendations for media opportunities
IOINIC MARKETING/GMG MEDIA 12/06-1/07
Freelance Planning Supervisor
• Developed media plan for new business project
• Provided media support for Verizon Wireless (Hispanic segment)
• Managed existing plans, generated ATB’s and POV’s
• Prepared several media overviews for client regarding various media opportunities
MUSE COMMUNICATIONS 3/02-3/06
Media Supervisor
• Supervised planning and negotiations for Broadcast, Print, and Online plans, both locally and nationally, for the African American segment
o US Army, Wells Fargo Bank, Honda, California Children & Family Commission and Ohio Tobacco Prevention & Control Foundation
• Maintained budget recaps and the flow of client media-related issues including recommended media solutions
• Evaluated effectiveness and efficiencies of traditional and non-traditional media
• Executed projects requested Management including new business
• Trained and supervised media buyers, planners and assistants
• Presented media overviews for clients and/or account teams Quarterly generated post buy analysis and added value recaps
WESTERN INTERNATIONAL MEDIA 7/97 to 2/99
Assistant Buyer
• Provided media support for Buena Vista Motion Pictures
• Responsibilities included inputting, expediting job orders and requests and resolving spot discrepancies
EDUCATION: MORRIS BROWN COLLEGE Atlanta, GA
Bachelor of Arts in Mass Media, May 1996 Concentration: Public Relations
RELATED SKILLS:
• Experience with all traditional national and local media – broadcast, DRTV, radio, OOH, digital and social media
• Competitive analysis and budget management
• Press releases and copywriting
• Proficient in MS Office, Donovan, Strata View, Adserve, DDS, MediaPlex, MRI, Simmons, Adview
Contact this candidate