Sales Power Plant
Resume:
Joy Kramer
********@*********.*** www.linkedin.com/in/jbkramer 404-***-****
Energy | Public Policy | Renewables |
* Broad public policy experience on energy, utilities and economic development issues.
* Extensive, Georgia statewide & municipal government contacts and legislative advisory relationships.
* Outstanding ability to synthesize and communicate complex issues to stakeholders with ease and simplicity.
* B2B & B2C events and conference planner.
* Effective networker & influencer with government officials, C-Level executives and community at-large.
* Efficient and tactical prospector and with strong follow-through and closing skills.
Professional Experience
CHILDREN’S HEALTHCARE OF ATLANTA 2009 - Present
Director-Sponsorship Sales – Children’s Christmas Parade
* Secured long-term, top-level sponsor commitments from Wells Fargo, Publix, Geico, Georgia’s Own Credit Union, Aarons and AirTran-Southwest for largest holiday Parade in the South.
* Consistently increased event partnerships by 120% YOY.
* Strategically redefined value propositions and created new sponsorship packages for event sales team. (3).
* Managed social and radio/TV media content and outreach campaigns.
* Executed on all sponsor deliverables and provided event recaps and recognition.
GEORGIA SOLAR ENERGY ASSOCIATION 5/2010 – 1/2012
State Director- Programs
* Developed, published and presented core Solar Industry papers, including Georgia's first "Solar Bill of Rights" & "Solar Energy and Jobs in Georgia Outlook"– presented to Governor, Legislators and GDEcD.
* Planned & executed Georgia’s first “Solar Tour for Legislators”, and managed sold-out, Southern Solar Summit Conferences in Atlanta & Savannah.
* Collected and analyzed statewide market intelligence on solar energy projects and economic indicators.
* Spoke before Federal EPA commission hearing on coal-fired power plant emissions standards.
* Lead grantwriting efforts and secured high-level fundraising commitments from Turner Foundation, Kendeda Foundation, City of Atlanta and GEFA (through DOE).
* Strategic planning, management & execution of all regional Solar Energy Association special events; negotiated speakers, facilities, promotion, signage, staff & volunteers, publicity and legislative engagement.
* Provided legislative analysis and strategic consulting with state legislators and Public Service Commission.
* Managed all external marketing communications, including social media integration and newsletters.
* Developed professional network of over 500 industry contacts, utilities, developers, manufacturers, suppliers, integrators and government leaders from municipal to federal level.
* Co-produced 20-page color guide book of statewide solar projects for government officials & policymakers.
* Recruited and managed internal staff (2) and interns (14) for administrative and event support.
* Implemented systems for operational management of association (website design & functionality, event registration, credit card payment system for events & donations).
* Secured major corporate funding partners in law, finance and renewable energy sectors.
Manager-Administrative
* Established main office infrastructure and organization of all existing charter documents.
* Timely & accurately filed comprehensive narrative & financial reports for grants.
* Launched Linkedin, Twitter, & Facebook pages.
* Designed event signage, letterhead, logos.
* Managed all monthly educational, networking events and seminars.
AD VENTURES Atlanta Georgia 1/2004 – 2009
Founder & Managing Partner
* Independent media & events brokerage consultancy focused on development and implementation of multi-media marketing strategies, for Georgia’s RV Industry, Georgia International HorsePark and BellSouth Classic
* Creative development and execution of print, radio/TV, and direct mail campaigns.
* Partnership development and event execution for outdoor venues and large promotional events (100K+)
COX BROADCASTING-WSB-TV Atlanta Georgia 2000 - 2003
Account Manager – Media Sales
* Senior-level leadership of NTR (Non-traditional revenue), direct and agency sales initiatives for television, digital and experiential advertising campaigns.
* Sold over $1 million in advertising revenue annually, including prospecting, copy development, schedule monitoring, managing receivables and campaign metrics with partners including Southeast Tourism Society, Macy’s/AFLAC, TEAM Automotive, AirTran, & Simon Properties.
* Management of agency and local/regional direct client relationships & cross promotional partner selling.
* Presenter at International Festival & Events Association Convention meeting of non-profit Executive Directors, CMO’s & entertainment venue Marketing Directors on “Building Successful Marketing Alliances with Media Partners”.
COX RADIO, Tampa Bay Florida 1993--2000
Account Executive – Media Sales
* Responsible for all phases of client marketing and new account development – research (quantitative and qualitative), campaign proposals, ad copy and production direction.
* Developed promotional events for, and secured commitments from USHome, Delta, Ringling, Sports Authority, Busch Gardens, Sea World, Lowry Park Zoo, Reebok, Campbells & FritoLay
* Created innovative cross-promotional partnerships for regional agencies, CPG, retail, automotive and direct clients.
Community Experience
COMMON CAUSE GEORGIA 2008 - Present
Board of Directors – Chairman of Membership Committee
* Launched “Common Cause on Campus”; a statewide initiative to recruit college age, political science and public administration students, launched at Morehouse College and Kennesaw State University.
* Collaborated with ED to execute “Common Cause Day at the Capitol”; a public engagement day to educate interested citizens in the political process
* Assisted ED in building the Georgia Alliance for Ethics Reform; a coalition with the Georgia Tea Party Movement, League of Women Voters, Common Cause Georgia, and Georgia Watch
PEW CHARITABLE TRUSTS 4/2010- 5/2010
Citizen Advocate- Washington DC
* Collaborated with the Pew Environmental Trusts during Legislative Advocacy Days on Capitol Hill- and engaged congressional leaders on pending legislation to establish a global conservation strategy.
BETTER COURTS FOR KIDS COALITION 2/2009 - 5/2009
Citizen Advocate- Atlanta GA
* Participated with DFACS, CASA, Georgia Council of Juvenile Court Judges and Georgia Foster Families over a period of 3 months for successful passage of landmark legislation to open Georgia’s juvenile courts to public access.
* Gave professional testimony before State Senate and House Judiciary subcommittees and full committee hearings to draft bill revisions that would ultimately win passage.
CASA Georgia
Volunteer Court Advocate for abused and neglected children, Cobb County GA 2007 –current
Education
UNIVERSITY OF FLORIDA Graduated with Honors: Bachelor of Science, Business Administration, Marketing Major
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