Manager Sales
Resume:
LAWRENCE S. MORIN
Plantation, Florida 33322
***********@*******.***
CAREER Over 20 years of combined experience, demonstrated leadership and success as an
SUMMARY: Operations Manager, Franchise Owner, District Manager, General Manager,
Corporate Trainer and Territory Sales Manager delivering key projects, profitability
and sales solutions.
STRENGTHS: * Effective Management Professional with a track record of success and continued
performance driving sales and earnings in the highly competitive Automotive,
Service and Hospitality business segments.
* Identified strategic partners and create alliances to achieve goals.
* Understand all facets of the Automotive Dealership from Service, Parts, Sales to
F&I and Accounting.
* Results-driven District Manager with expertise aligning business strategy,
increasing sales & marketing effectiveness and developing programs to realize
goals/expectations.
* Highly motivated General Manager with expertise in evaluating, identifying,
recommending, and implementing solutions to improve growth, operations,
profitability, sales and service levels.
* A Hospitality Management Professional who takes pride in maintaining and
developing excellent guest relations, as well as a continuous and profitable
repeat/referral business.
* Talented Corporate Trainer with expertise in developing personnel, creating
winning teams with attention to detail, high standards and superior service.
* Proven Sales Professional whose success comes from dedication and persistence,
combined with strong knowledge of industry & client.
EXPERIENCE: BUMPER MAN INC. (BMI), Ft. Lauderdale, Florida
BMI is a mobile automotive bumper repair service with more than 100 franchises,
serving over 3,000 car dealerships nationwide.
Operations Manager/Franchise Owner (2000 - Present)
- Responsible for the overall operation, management and fiscal success of BMI's Ft.
Lauderdale franchise.
- Provide quick, convenient and economical onsite bumper repair services to major
dealerships, body shops and car rental agencies throughout Broward County.
- Maintain a high level customer service & satisfaction and further strengthen the
image & reputation of BMI in this key market.
Major Achievements:
* Positioned BMI to compete more effectively in South Florida, identified new
markets and increased sales substantially.
* Generated over $1.7 million in sales (clients include Enterprise, CarMax,
Maroone/AutoNation, Manheim Auto Auction and many of the areas Toyota,
Nissan, GM, GMC, Dodge and Ford dealerships).
LAWRENCE S. MORIN Page #2
(EXPERIENCE: Cont.)
CICI'S PIZZA, Stuart, Florida
District Manager (1996 - 2000)
- Initially hired as a Manager-in-Training for Cici's in 1996.
- Rapidly advanced to General Manager, General Manager/Corporate Training
Manager and later District Manager as result of operational performance and
training/leadership skills.
- Directed the operations of 28 Florida based Cici restaurants with combined annual
sales of over $35 million.
- Responsible for multi-unit operations, administration, management, marketing,
promotions, P&L management, personnel (300+) and training activities.
- Provided leadership and direction to staffs, set goals, monitored all activities and
ensured that corporate standards were maintained.
- Additional responsibilities included troubleshooting failing units, budgeting/sales
forecasting and maintaining a high level of quality and further strengthening the
reputation of Cici's products/services.
Major Achievements:
* Expanded market locations and positioned Cici's to compete more effectively in
Southeastern, Southwestern and Central Florida markets.
* Increased sales in a competitive environment.
* Exceeded transitional goals from a corporate to franchise organization.
* As District and General Manager, raised profitability by implementing effective
cost and labor controls.
* Successfully trained and mentored numerous individuals to supervisory and
managerial positions.
* Increased sales, reduced turnover, raised quality & service and this was
accomplished during a period of increasing competition.
Prior to joining Cici's, was employed as a Sales Representative with ZEP
Manufacturing, Dallas, TX. Marketed a wide range of products & services to hotels,
restaurants, agri-businesses, State/local governments, construction firms,
manufacturers, recreational centers and retailers. Responsibilities include preparing &
submitting bids, negotiating contracts, performing product presentations and
expanding new/existing client base. Additional responsibilities included participating
in trade shows and establishing long term business relationships in the Greater
Metroplex Area.
EDUCATION, B.S. Degree 1991, Texas A&M University, College Station, TX.
MILITARY, U.S.M.C. Reserve, Radio Operator/LCpl, Honorable Discharge 1991.
SKILLS, Proficiency with MSWord, MSExcel and various industry software.
TRAINING Continued education and personal growth by attending a variety of
AND seminars in Sales, Marketing and Management.
REFERENCES: Excellent personal and professional references available upon request.
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