Project Manager Development

Renee Froix

*** *** ******, ***** ******, Ca ****3

310-***-**** **********@*****.***

Summary

Results-driven, dynamic professional with over 12 years of experience in product development, project management, licensing and marketing. Proven ability to take an idea from the concept stage through the entire development process while managing design standards, brand identity, costing targets, and development milestones. Focus on innovative design solutions to meet costing limitations. Experience in the design and manufacturing of hard and soft goods including knowledge of material costs, and the manufacturing process. Industry experience includes footwear, apparel, web development, gaming, toys, giftware, novelties, and

home décor.

EXPERIENCE

July ‘07 – Current TENNIS CHANNEL INC. Santa Monica, CA

Production Associate

• Oversee event logistics and travel for domestic and international tournaments: 53 tournaments annually, including the Australian Open, the French Open, Wimbledon and US Open

• Address location needs of production crew, staff and on-air talent including; facilities, transmission, transportation and catering

• Manage annual travel budget of $650,000

• Negotiate travel, lodging and transportation contracts, producing a cost-savings of 22% year over year

February ‘06-February ’07 PIPEDREAM PRODUCTS Chatsworth, CA

Manager, Product Development

• Successfully developed over 200 products for retail sale

• Responsible for product selection and development life cycle (product sourcing, branding, packaging, pricing, importation and competitive analysis)

• Supported product launches with brand promotions to maximize exposure to drive added revenue

• Streamlined development process to ensure efficient time to market; resulting in a 15% cost savings

July ‘05 – February ’06 VIDEO BLISS, INC. Los Angeles, CA

Manager, Member Outreach

• Responsible for profitability of membership-driven video business

• Established pricing structure to mirror product offerings and positioning

• Developed strategic cross-branding promotions with in-house brands

• Performed industry competitive analysis for company’s strategic planning process

El Segundo, CA

August ‘01 – July ’05 DYNASTY FOOTWEAR

Director, Licensing and Marketing

• Integrated licensed brands into company’s portfolio, exceeding revenues of over $700,000

• Managed product lifecycle for Mary-Kate and Ashley, Elle Girl, Self Esteem, P.Miller and Lil’ Romeo

• Oversaw daily communications with overseas agents regarding packaging, collateral, shipping and pricing

• Supervised the creation of product, packaging, collateral and marketing materials

• Built and fostered strategic partnerships with overseas agents, retailers, licensees and third party vendors

August ‘99 – August ’01 GUIDANCE SOLUTIONS Marina del Rey, CA

Producer/Project Manager

• Produced consumer and B2B websites. Clients included: Magic Johnson and Adfusion

• Managed client relationships and ensured that projects were delivered successfully

• Oversaw planning, development, QA and launch to ensure that the product reflected client requirements and interactive strategy

• Directed overall front-end development: user interface, site content and functionality. Coordinated creative solutions and the user experience with design and technical teams

March ‘97-August ’99 FAIRCHILD FASTENERS Torrance, CA

Freelance Content Producer/Project Manager

• Developed site content, functionality and user interface for both intranet and internet sites for expanded sales opportunities

• Worked with sales and marketing departments to successfully develop web interface

May ‘96-March ’97 DOE ENTERTAINMENT Palmdale, CA

Freelance Interactive Producer

• Served as a consultant for video-game development (CD-ROM platform)

• Managed the development and marketing of various in-house video games

• Increased company and product awareness through public relations and marketing efforts

December ‘95-March ’96 MATTEL MEDIA El Segundo, CA

Freelance Interactive Producer

• Oversaw Barbie and Hot Wheels brands, developing various interactive products ranging from learning aids to video games

• Developed first generation interactive platforms for Mattel Media

• Directed licensees in packaging designs, copy, manuals, etc

August ‘93-November ’95 PARAMOUNT PICTURES Hollywood, CA

Manager, Consumer Products (Toys, Home Décor, Apparel, Video Games, Hard / Soft Goods)

• Oversaw development of licensed product from conception through production, increasing product offerings by 25%

• Managed artists, developers and manufacturers in all aspects of development of products

• Executed cross-promotional merchandising, 3rd party tie-ins and sponsorship opportunities with licensees, retailers and marketing groups

• Directed packaging designs, copy, manuals and various marketing materials

• Interfaced with talent, rights holders and production groups to acquire product and talent approvals

• Coordinated the approval of all catalog, trade show collateral and television commercials

February ‘91-August ’93 KRESSER/CRAIG ADVERTISING Santa Monica, CA

Media Planner

• Planned, negotiated and executed various media for clients including Kenwood, Winston Tires, ARCO, AM/PM Mini Marts, SMOGPROS, ClothesTime, K*SWISS, El Torito and Daihatsu

• Worked with various publications and external buying services to execute media buy and sponsorships

• Developed strategic cross-branding opportunities with in-house brands

• Client management and budgeting responsibilities

EDUCATION

MOUNT SAINT MARY’S Los Angeles, CA

Bachelor of Arts, Liberal Arts

SKILLS

• Proficient in Mac and PC – Excel, Word, ScheduALL and Final Cut Pro

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