PR/Media/Marketing Specialist

JOSEPH P. ZYDLO, JR.

** *. **** • Webster Groves, Missouri 63119

314-***-**** (Home) • 314-***-**** (Cell) • ********@*******.***

MANAGEMENT: Communications / Public Relations / Marketing

Accomplished media / communications expert with 14 years of experience developing and launching high-profile events, creative promotions, informative press releases, high-interest feature stories, and award-winning radio and television broadcasts. Business-minded, fiscally responsible operations manager and influential team leader, able to transform low-performing organizations into profitable enterprises, even with limited resources.

Media Planning • Sponsorships • Press Releases • Promotions • Remote / Radio / TV Broadcasts

Media Relations • Public Relations • Presentations / Public Speaking • Crisis Management

PROFESSIONAL EXPERIENCE

TEAM 1380 / SIMMONS SPORTS MARKETING, St. Louis, Missouri • 2007-Present

Local sports radio station comprised of ~15 employees.

On Air Talent / Sports Marketing Consultant

• Reduce costs and enhance credibility by securing sponsorships for various media projects.

• Increase exposure / name recognition by managing remote broadcasts and off-site events.

• Heighten community awareness of special events and promotions with the delivery of clear, concise, and informative press releases.

GATEWAY INTERNATIONAL RACEWAY / DOVER MOTORSPORTS, Madison, Illinois • 2003-2007

Dover Motorsports, a leading promoter of NASCAR, NHRA, and other motorsports events, owns and operates Gateway International Raceway and 3 other tracks in the U.S. Employs ~25 full-time staff; 300 on race weekends.

Director of Public Relations

• Publicized and managed high-profile events.

• Secured coverage by more than 150 national media outlets by developing and launching “The 2005 Wallace Family Tribute 250” NASCAR race.

• Appointed by The St. Louis Sports Commission to the PR Committee for the 2005 NCAA Men’s Basketball Final Four in St. Louis, Missouri.

• Enhanced community relations by organizing “Shop ‘n’ Save 200”, an award-winning, cause-related event.

• Coordinated media requests for interviews / infield media center on race weekends.

• Authored press releases, program content, and racing recaps for web site.

• Oversaw hiring, training, and supervision of 5-6 staff members.

TRENTON TITANS PROFESSIONAL HOCKEY CLUB (ECHL), Trenton, New Jersey • 1999-2003

A professional hockey team and minor league affiliate for the Philadelphia Flyers / New York Islanders. Employs 20.

Director of Broadcasting and Media Relations

• Delivered radio broadcasts of 70+ regular-season games, plus play-offs.

• Hosted weekly, on-location talk show.

• Coordinated media requests for interviews / press box on game nights.

• Drafted press releases, program content, and recaps for web site.

• Oversaw hiring, training, and supervision of 5-6 personnel.

• Captured numerous awards including ECHL’s “Broadcaster of the Year” in 2002 and nomination for a Mid-Atlantic Emmy for the telecast of the 2002 ECHL All-Star Game. Twice selected to deliver play-by-play of ECHL All-Star Game (2001, 2002).

JACKSONVILLE LIZARD KINGS HOCKEY CLUB, Jacksonville, Florida • 1997-1999

Professional hockey team. Staff was comprised of about 16 people.

Broadcaster and Assistant Public Relations Director

• Delivered radio broadcasts of 70+ games during a season.

• Hosted weekly, one-hour “Lizard Kings Hockey Talk” show on the #1 sports station in Jacksonville.

• Wrote press releases and feature stories for electronic and print media.

• Co-wrote and produced the 1997-98 Lizard Kings’ Season Review program

• Authored articles and designed layout for Lizard Kings magazine.

• Offset cost of broadcasts by selling season tickets and ad time / sponsorships.

Career Note: Previous employment includes roles as Fill-In Sportscaster / Show Host, Play-by-Play Radio / Television Broadcaster, and Regional Reporter for a variety of sports. Details on request.

EDUCATION

Bachelor of Science Degree in Communications / Broadcasting

Illinois State University • Normal, Illinois

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