Vice President | Executive Director
Resume:
JEAN HESSMER
** ****** ****** ***, ********, Connecticut 06901
********@*****.***
--VICE PRESIDENT | EXECUTIVE DIRECTOR--
Industry Preference: Marketing and Brand Building | Sales and Sales Operations
QUALIFICATIONS PROFILE
Highly accomplished and results-driven professional offering extensive marketing and sales management experience; adept at implementing brand strategy and business development as well as supporting regional offices and affiliates to meet company goals and financial targets. Expert in business and sales planning, creative branding, product development, market evaluation, product launch execution, sales analytics, inventory management and financial management.
- Demonstrate effectiveness in ensuring brand deliverables and timelines by monitoring work of six teams, namely Consumer Insights, Product and Promotions Marketing, Consumer Marketing, Global Brand Supply Chain, Education and Special Events.
- Highly efficient in developing short- and long-term global marketing strategies, objectives and plans as well as establishing new products and regional opportunities; sustained strategies in accordance with the licensor’s vision.
- Knowledgeable of integrated strategy for consumer “high-touch” interaction across all touch points, including product, package, store interaction as well as targeted and broad consumer marketing tools (digital and non-digital).
- Proficient in Microsoft Word, Excel and PowerPoint as well as PowerUser supporting SAP and all programs that support company initiatives and provide consistent information globally.
CORE STRENGTHS
Global Marketing Strategy
Cross-Functional Leadership
New Product Development and Marketing
Innovative Sales and Marketing Strategies
Core Business Operations
Profit and Loss Management
Customer Service and Relations
Best Practices and Process Improvements
PROFESSIONAL EXPERIENCE
ESTEE LAUDER COMPANIES INC. - NEW YORK, NY (2001-PRESENT)
TOM FORD BEAUTY - NEW YORK, NY
- Executive Director, Global Marketing Jan 2011–Present
Directly supervise and collaborate regional marketing leaders while providing guidelines for development of global marketing programs and ensuring that they are followed for the achievement of brands P&L targets. Establish product innovation pipeline and product positioning stories, in line with product development and Licensor vision. Oversee the entire aspect of global marketing program with cross-functional partner groups to bring new products to market and ensure timely delivery to market, which include but not limited to GBSC, Product Development, Packaging; Design, GSR, Creative and Education. Cultivate solid and harmonious professional relationships with the executives as well as Markets, Retailers and Sales teams to ensure global, regional and local alignment. Play a vital role in facilitating status meetings to ensure functional alignment and adherence to timetable dates. Hold full accountability in articulately mentoring people and managing recruitment, talent development, evaluation and career planning.
Notable Contributions:
- Provided expert oversight in determining global brand equity, identity and strategy together with creative, global communications, and product development leadership to be aligned with the Licensor vision (Tom Ford).
- Played a leadership role in delivering and supporting brand strategy and business development along with finance, the regions and affiliates to meet company goals and financial targets and management of COGS.
- Drove category globally by leveraging market intelligence of competitive strategy and evaluating product performance.
- Effectively conceptualized 360-degree executional strategy with cross-functional groups, including but not limited to Advertising, Creative, Merchandising, PR, Education, Internet and Special Events.
- Delivered exemplary performance in managing the development and strategy for forecast offerings and bulletins detailing new program introduction and execution; performed well in liaising with Global Demand Planning.
ELIZABETH ARDEN INC. - NEW YORK, NY
- Senior Director | Global Fragrance Marketing 2009–2011
Led the implementation of objectives and strategies across multiple brands, regions and distribution channels as well as promotional programs globally in support of Elizabeth Arden Fragrance Company portfolio. Coordinated the presentation for global sales meetings, retailer meetings and orientations. Conceptualized the creation of new products for future launches and packaging development. Worked in coordination with global marketing to ensure that the North American market needs were met and each program was appropriate toward success in the market; developed the National Advertising Scentstrip and Blow-In schedule. Supervised all product assortments with close attention to budgets, timelines and quality for product specifications across multiple brands.
Notable Contributions:
- Played an instrumental role in attaining a multi-channel and targeted organization by determining sales opportunities through communication with retail partners and collaboration within the Online Division, organizing and customizing all CRM programs.
- Demonstrated expertise in identifying essential opportunities and issues within the market by performing brand reviews.
- Spearheaded all global marketing development and strategy for the Elizabeth Arden fragrance portfolio, which resulted in $175M in total net sales.
DONNA KARAN COSMETICS: DIVISION OF ESTEE LAUDER INC. - NEW YORK, NY
- Executive Director | Global Marketing 2006–2009
Managed operations of all cross-functional groups, including Product Development, R&D, Packaging, Design, Creative, Training and Public Relations, allowing timely release of products to the market.
Notable Contributions:
- Established and implemented global fragrance, skincare and make-up marketing objectives and strategies for the Donna Karan brand specific to the categories long-term sales plans representing over $100M in annual sales.
- Maintained Cashmere Mist rankings as the Top 3 fragrance in the US department store arena for three consecutive years.
- Streamlined the launch of Donna Karan Collection, an exclusive niche fragrance line, specifically marketed to high-end retailers globally as well as Donna Karan Gold fragrance, which resulted to sales increase of 20% while maintaining Cashmere Mist business for 2006.
- Contributed to the successful launch of donnakaranbeauty.com in conjunction with Internal Online Group.
ESTEE LAUDER COSMETICS CO. - NEW YORK, NY
- Director | Global Skincare Marketing 2004–2006
Formulated marketing programs and objectives for global strategy and sales meetings, regional meetings and orientations.
- Director | North America Fragrance Marketing 2001–2004
Sustained U.S. budget to ensure adherence to budget plan in conjunction with the marketing calendar. Monitored overall performance and efficiency of the manager and assistant manager.
Notable Contributions:
- Stabilized $45M advertising and promotion budget for the fragrance category and delivered under budget for four consecutive fiscal years.
- Presided over the launch of the #1 brand of fragrance, Beyond Paradise, while maintaining core franchise in department stores across United States.
EARLIER CAREER
UNILEVER COSMETICS INTERNATIONAL - NEW YORK, NY (1995-2001)
CALVIN KLEIN COSMETICS: A DIVISION OF UNILEVER COSMETICS INTERNATIONAL
- Manager | Sales Administration and Sales Promotion 1999–2001
LANCOME, PARIS: A DIVISION OF L’OREAL PARIS, NEW YORK, NY
- Manager | Sales Promotion 1995–1999
EDUCATION
Bachelor of Business Administration
MARYMOUNT UNIVERSITY - ARLINGTON, VA
PROFESSIONAL DEVELOPMENT
Estee Lauder Companies University Global Executive Development Programs
PROFESSIONAL AFFILIATIONS
Cosmetic Executive Women | Fragrance Foundation
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