Manager Sales

JAIME GOCHEZ linkedin.com/in/jaimegochez

*******@*****.*** • 714-***-****

SUMMARY

Online marketing strategy professional with years of experience in digital media and advertising. Excellent communication, relationship-building and analytical skills, with a passion for emerging digital advertising and social media trends. Detail-oriented and organized with strong ability to multitask in both independent, and team environments.

SPECIALTIES

Online advertising

Brand strategy

eCommerce strategy

Email marketing

Project management

Social media marketing

EXPERIENCE

Interactive Marketing Manager

Self-Employed, Los Angeles, California November 08 – Present

Creating ongoing interactive programs, providing strategic vision and overseeing the development and management of all online campaigns, properties and digital initiatives.

Past clients include: ViewSonic, Specific Media, Myspace, Google, Quartermaster and many more small to medium size brands.

Built a robust and customized online strategy for multiple clients based on available budget and acquisition goals.

Analyzing strategy program briefs, including creative and media concepts, program goals and measurement models.

Managing processes across internal design, development, content resources and operational teams to prioritize and manage projects accordingly.

Working closely with graphic designers to ensure adherence to brand guidelines, targeted audience segmentation and usability best practices.

Working cross-functionally with senior management, product development, sales and client services departments to identify new product and market opportunities.

Maintaining consistent monitoring, reporting and analysis of website activities and lead volume trends, adapting to performance, ensuring optimal return on marketing investment through strategic, cost-effective campaign execution.

Online Marketing Manager

Quartermaster, Long Beach, California January 09 – February 10

Developed & executed all online customer acquisition plans to maximize site traffic and sales demand.

Maximized paid/natural search traffic and order conversion, while meeting cost per acquisition targets.

Developed and executed all email & social marketing initiatives, & focused on consumer engagement.

Ensured best practices across all e-commerce-related efforts and initiatives and pushing the envelope in a manner appropriate with the demands of our customers.

Advertiser Solutions Account Manager

Yahoo Inc. Burbank, California January 06 - December 08

Managed 3 million dollars in monthly revenue. Clients included: Monster.com, E!, Salesforce, Ogilvy, Target.

Set a department record for most sales in a month & exceeded monthly sales goal by an average of 200%

Analyzed client CPC, CPM, ROI, CPA goals and data, media buying cycles, web site architecture, product / service update schedules, marketing philosophy and target demographics.

International Business Development/Marketing

Syntax-Brillian (Olevia), City of Industry March 02 - November 05

Worked on developing a brand and product penetration strategy for the South American market.

SKILLS

Experience with MS Office, Adobe Suite, Windows, Mac OS X, Google Analytics, Omniture, Web Trends, PPC, SEO, E-Commerce and other CMS platforms, Social Media, HTML, CSS, JavaScript

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