Digital Marketing
Resume:
Terra Higginson
***************@****.***
Experience
Social and Digital Media Strategy Consultant
One Take Digital Media
January 2010 - Present
Collaborated with the creative team and the account service staff to create and recommend digital media strategies, often as part of a cross channel media plan. Selected accomplishments:
• Create and manage website content, including SEO content
• Use social media channels, such as Twitter, Facebook and Foursquare to distribute and market content
• Develop product distribution strategy across multiple platforms
Co-Owner
Desert Dolls Photography
May 2010 - July 2011
Responsible for the business side of photography, such as advertising, website design, customer service, sales, purchasing and accounting. Selected accomplishments:
• Increase profit by 50% within 6 months by identifying new advertising avenues
• Designed and wrote all website content
Product Manager
Infront Sports & Media AG
May 2007 - August 2008
Created a site to increase the value of the Serie A rights. Developed and implemented advertising and public relations initiatives. Managed the website development team for SerieA.tv. Selected accomplishments:
• Monetized sports rights for Serie A through online content distribution in markets where rights could not be sold, increasing sale price by 15% the following year.
• Led major website design project, which finished on-time and 5% under-budget.
• Wrote detailed monthly website reports, tracked online references and search engine visibility.
• Launched and maintained organization's social media presence on Facebook, Twitter, YouTube and Wikipedia.
• Implemented advanced media technology solutions, such as SEO and viral video to double subscriptions within one year.
ACmilan.com Online Content Editor and Translator
Infront Sports & Media AG
October 2004 - May 2007
Wrote and translated a high volume of daily and breaking news articles. Selected accomplishments:
• Generated keyword based content
• Delivered breaking news articles 100% on time
Software Distribution Analyst
Misys Healthcare Systems
October 2001 - October 2003
Installed and supported a comprehensive set of clinical information suites at external client sites on VMS, UNIX and Windows 2000 platforms. Selected accomplishments:
• Reduced client downtime through custom-tailored upgrades • Identified and managed upgrade issues, generated software support code
Information Technology Intern
Honeywell Information Systems
May 2000 - August 2000
Managed website development, researched Information Systems metrics. Created project plan for website migration. Selected accomplishments:
• Designed a web based employee skill assessment to facilitate job matching within internal organization
• Implemented Database Modeling for employee skill assessment database
Languages
English - Native or bilingual proficiency
Italian - Professional working proficiency
Education
Bachelor of Science, Management Information Systems, 3.82 GPA - Magna Cum Laude
University of Arizona, Tucson (2001)
Skills
Social Networking: Facebook, LinkedIn, Twitter, YouTube
Applications: Photoshop, Dreamweaver, Adobe Acrobat, Adobe Creative Suite CS2/3, Microsoft Office, FileMaker Pro, WYSIWYG Editors, Quicktime, TeamSite
Web: HTML, FTP/SFTP Clients, HTTP, TCP/IP, CMS (Movable Type, Wordpress, Typepad, Blogger, Joomla!)
Imaging/Print: Retouching, resizing, image preparation, layout
Basic Knowledge: XML, Java, Javascript, C++, SQL Server
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