Sales Marketing

*** **** ****** *****: 469-***-****

Lewisville, TX 75067

E-mail: ********@*****.***

Kenneth T. Enos

A performance driven marketing and sales executive with expertise in consultative C-level selling and innovative market planning. Has consistently built brands, created market share and achieved goal-oriented profitability. A unique blend of Fortune 500 experience from both the client and advertising agency perspectives, coupled with entrepreneurial and small business successes. A proponent and technician of relational marketing and exceptional customer care.

Core Competencies

• ROI, Value Proposition & Profitability

• Creative Branding, Positioning & Pricing

• Target Market and Account Specific Revitalization

• Product introduction and lifecycle management

• Promotional Sales Planning

• Vertical Marketing

• Business Development

• Account and Territory Management

• Reseller motivation and management

• National Account Development

• Sales Performance Management

• Market and Competitive Analysis

Selected Accomplishments:

• Designed highly profitable branding and promotional programs for Fortune 500 companies including PepsiCo companies, Miller Brewing, McDonald’s, Walgreens, and 7-Eleven.

• Designed and executed a highly profitable local marketing ‘first’ for the Dallas Morning News with the creation of the (TMC) The Neighborhood Shopper Ad Supplement Program to displace the then current market leader ADVO.

• Created, designed and executed the positioning of a niche consumer goods company as a retail expert within a certain demographic segment. This “branding” translated to a category distribution in all retail channels, sales leadership and a revenue increase of over 280% over three years.

• Created and developed an incremental new business base in a non-traditional retail channel market leader through an exclusive private label jewelry line. This exclusive retail relationship with the 5,000 store chain had a $10MM sales forecast in the first year.

Professional Experience

Ken Enos & Associates, Dallas, TX 2010 - Current

Marketing Consultant to small and medium size businesses.

Used the integrated vertical marketing model of larger corporations to build a “ladder of success” for smaller business entities. Consultation and developmental techniques in sales, marketing and prospecting focusing on product mix, pricing, day part selling, demographic and psychographic dynamics, and conflict resolution to name a few. Take an active role in the organization when beneficial to both parties.

• New Car Internet Sales Consultant

Grapevine Ford / Lincoln, Grapevine, TX 3/2011 to 11/2011

• Director of Operations and Fundraising

Open Harvest Ministries, Inc., Lewisville, TX 7/2010 to 3/2011 - 11/2011 to present

Vice President, Sales and Marketing

TexEDA Design, Inc., Lewisville, TX 2007 - 2010

An Electronic Design Automation software company

Created and directed the acquisition plan which resulted in majority ownership in Catena Software of Germany in early 2008. Repackaged the software assets of Catena into a new company, TexEDA Design, Inc. Developed for TexEDA Design, Inc. a new sales, marketing, customer service and development infrastructure for worldwide solicitation and support.

• Identified, interviewed, and established a performance and territorial agreement, communication protocols, and program support for a group of worldwide EDA distributors and their representation of LayTools IC Design Suite

• Manage all lead generation, sales and marketing of the branded software suite, LayTools, while monitoring category innovation and new application development.

• Added key applications to the existing “design flow” with the licensing of private label simulator marketed under the LaySim product name.

General Manager

Mountain Graphics, Inc. 2006 - 2007

Electronic and vinyl sign company

Joined management with intent to purchase the company within the first year. Could not come to agreeable terms.

Vice President of Sales and Marketing

Fabulous Z, Inc., Dallas, TX 2004 - 2006

International jewelry manufacturer headquartered in U.S. Position created from consultant relationship.

Identified an immediate need to dilute the dependency on too few customers. Put in place a channel and category incentive program to grow both physical and effective distribution while anchoring the retailer partner’s business with an initial promotional campaign.

• Extended product mix, opened a new category and doubled sales against plan with the addition of a Swarovski crystal line exclusively for Walgreen’s. New product line entry grew business base while opening new retail channels (drug, mass merchandisers).

• Created an on-air branded jewelry line for QVC: The Brenda Cooper Collection.

Ken Enos & Associates, Dallas, TX 2003 - 2004

Marketing Consultant to small and medium size businesses.

Used the integrated vertical marketing model of larger corporations to build a “ladder of success” for smaller business entities. By establishing benchmark planning and day part or segmented promotional programming, my clients were able to see 100-200% increases over prior years, while creating comparative analytics for future decision making.

• Retained to help a new promotional agency acquisition of Omnicom’s DSG establish an on-going sampling program at 7-Eleven NA.

Director, Business Development

Genesco Sports Enterprises, Inc., Dallas, TX 2000 – 2003

National corporate Sports Marketing agency

Focused on new business prospecting, new client development and existing client growth outside of core agency responsibilities. Leveraged professional sports assets to add value to client’s current product equity.

• New Business included Dean Foods, Coors, MasterCard, ePartners, and Red Cell Batteries.

• Existing client business development included Pepsi Cola NA and Pepsi Bottling Group.

Vice President, Marketing

Oasis Car Wash, Inc., Dallas, TX 1996 – 2000

Created with intent of being first national Car Wash chain in the U.S.

Responsible for creating corporate identity, local and regional brand positioning, sales and marketing protocol, market awareness and promotional traffic for full-service car wash chain operating in three states (39 units).

• Merged in 2000 with Wash Depot chain out of MA to create largest full-service chain in U.S. under the Simoniz brand.

Vice President, Sales and Marketing

Lisa Frank, Inc., Tucson, AZ 1991 - 1996

Designer/manufacturer of school supplies, crafts and party favors for girls ages 6-12.

Leveraged the existing equity of the brand with its target market by sharing the power of kids influence over retail purchases. This insightful reality took retail management by surprise and gave our brand “carte blanche” in our categories of distribution.

• Underwrote proprietary retail study “Kids Interaction at Retail” presented to all major retailers. First study of its kind from perspective of kid consumers.

• Retail reaction to Lisa Frank positioning as “kid experts” resulted in exponential growth in physical and effective SKU distribution resulting in a 284% increase in sales over a 3 year period (from $26-100MM)

Other Agency Positions: 1982 to 1991

• Tracy Locke Advertising – GM of Promotional Subsidiary, PepsiCo, Frito Lay, Gillette

• The Marketing Continuum, Inc. – Founder/Owner – Promotional Agency (Labatt’s, 7-Eleven)

• Design Mail, Inc. – Founder/Owner – Dallas Morning News Neighborhood Shopper

• Simon Marketing – Director, Dallas office – McDonald’s Promotions and Happy Meal Toys

• DDB Needham Promotions – Director, Business Development (American Airlines, Lisa Frank, Inc.)

Other Corporate Positions: 1977 to 1982

• The Nestle Company

• Miller Brewing Company

Education : Southeastern Louisiana University, BA – Business Administration

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