LAURA A. BERTHEAUME
Germantown, Wisconsin 53022
***************@*****.***
OBJECTIVE
Innovative sales leader with proven track record growing and managing complex national accounts in competitive, unpredictable markets looking for an emerging industrial corporation to grow with. Desire to build national programs through cross functional collaboration, customer focus and creativity. Proven ability to develop and maintain trusted relationships with distributors at all levels of management.
CORE COMPETENCIES
Strategic Planning
Product Portfolio Management
Cost Negotiation
Project Management
Product Line Reviews and Expansion
Corporate Relationships/National Accounts
PROFESSIONAL EXPERIENCE
STANLEY BLACK & DECKER, New Britain, CT
An S&P 500 company and a diversified global provider of hand tools, power tools and related accessories with annual sales of over $10 billion.
National Account Manager 2010 to 2012
Managed $50M in annual sales with largest distributor, W.W. Grainger, which includes U.S., Canada and international sales initiatives, as well as maintaining corporate relationships.
Increased revenue 45% with Grainger through product additions and line reviews.
Increased 2011 total sales by $5M and exceeded company growth plan by 12% over prior year.
Increased the number of products in the hand tool line by over 2,500 incorporating new products, and analyzing gaps in the current offering via competitive analysis.
Worked cross functionally with Product Category Managers, Marketing, Field Sales, and Branding Team to develop long-term strategic plans to drive program success.
Responsible for distributor POS, including U.S. field initiatives by creating and driving distributor and end-user marketing and sales promotions.
Responsible for logistic report card metrics.
Awarded President’s Club Award for sales accomplishments in 2011.
BRADY CORPORATION, Milwaukee, WI
Global manufacturer and marketer of industrial products and printers with annual sales of over $1 billion.
National Account Manager 2001 to 2010
Managed $50M in annual sales with largest distributor, W.W. Grainger. Other accounts included: Ideal Industries and McMaster Carr.
Increased sales 20% in one year by providing extensive distributor product training.
Added over 3,000 new products to key distributor catalogs through research and portfolio management.
Twice received supplier awards for logistics excellence of 98% or greater on time shipping, accuracy and documentation methodologies.
Awarded President Value and Exceptional Achievement awards for successfully negotiating payment terms and logistic execution on a $500,000 order.
Received recognition for Best Demonstrated Practices from a key national distributor as a result of process efficiencies responding to their needs and requirements which resulted in customer service excellence.
Managed report card metrics and created processes in an effort to enhance order fulfillment efficiencies.
International Sales Specialist Team Leader 1990 to 2001
Primary liaison between international subsidiaries and global customers.
Provided product expertise and cross selling skills to export customers.
Performed customer service duties which included: order placement, quotations, expediting, conflict resolution and order scheduling.
Customer Service Inside Sales Representative 1987 to 1990
Developed new business utilizing cold calling and lead follow through techniques in an effort to increase customer base and to gain market share.
Created processes and set metrics for the team.
Trained and mentored others to achieve skill sets that resulted in customer service excellence.
EDUCATION
BA, International Business, Spanish, Minor in French, St. Norbert College, DePere, WI
Graduated 1987
Honors: Who’s Who Amongst US College Students
Dean’s List 1986 and 1987
Residence Manager – International Culture House
TECHNICAL SKILLS: SAP, Excel, Word, PowerPoint, Outlook