Visionary creative director
Resume:
LYNE HALL
**** ******** *****, ****** ****, CA***10
*********@*********.***
VISIONARY CREATIVE DIRECTOR
Fifteen + years of professional experience in Hands-on producing and directing creative collateral for the b2b publishing, aerospace, oil & gas and financial sectors. Excellent computer skills, proficient in computer based design, website development, video and sound design, digital video editing and fine art illustration. Highly experienced in software: Adobe CS3, QuarkXpress, PowerPoint, Flash, Dreamweaver, Excel, Word. Results oriented leader interested in raising the standards of visual communication, equally as comfortable working in an enclosed environment as working within a team.
Key Clients Include: Experian, The Warranty Group, Volvo, Mercedes-Benz, Chrysler Service Contracts, Diamler-Chrysler Fleet Operations, Ford Motor Company, General Motors, Experian, Korn-Ferry International, Allied-Signal, Unocal Corporation
CORE COMPETENCIES
• Strong Design Skills • Organizational Redesign & Restructuring • Cost Reduction & Avoidance • Deadline Oriented • Creative Staff Management • Client Relationship Management • Recruitment & Retention • Training & Development • Team Building & Motivation
OVERVIEW
Experienced in a broad range of direct communications media, including collateral materials, b2b magazines, e-mail, web sites, point-of-sale materials, trade-shows and event planning • Strong ability to translate sophisticated concepts and broader strategic ideas for an executive audience • Interacts well with outside clients and their agencies as well as in-house clients/departments • Outstanding organizational skills and excels when faced with challenges
EMPLOYMENT HISTORY
Bobit Business Media (Business-to-Business) • May 2001 – Present
Creative Services Manager/Senior Art Director of in-house ad agency
• Carried the Creative Services department from a $35,000 deficit (May 2001) to $656,000 profit (May 2008).
• Develop creative strategies for specific assignments as well as broader client goals
• Trains, supervises, evaluates creative and support staff
• Ensures that creative work product is performed to specifications, and meets agency and client quality standards for complete work product - both copy and art
• Works with account manager and client to obtain project input and develop approved creative strategies
• Works with production manager (for print media) and / or technology / web staff (for electronic or web media) to ensure that creative deliverables meet production standards and specifications, and make appropriate use of available technology (e.g., 6-color press, inline formats, audio/video/interactive, web, email, etc.)
• Assign projects to staff members; manage workloads, budgets and schedules
• Maximize productivity of creative group under supervision
• Identify and facilitate opportunities for advanced training and growth for staff
• Outstanding presentation skills, including extensive experience and proven track record with client and new business presentations
Korn/Ferry International (Executive Search Firm) • December 1998 – March 2001 • Art Director—Global Marcom
• Overhauled web sites to include our new corporate identity/branding mandate. Project included direction of web designers and programmers, quality control of content, creation of site map and constant testing of site to ensure smooth access across all platforms. Supervision of external design resources and the internal creative department. Creative department was responsible for designing all corporate branded marketing materials for KFI, its subsidiaries including the internet, multi-media, advertisements, presentations, tradeshows and additional collateral.
• Performed an in-depth cost analysis of print-costs, resulting in an overall reduction in print costs of 35%.
• Oversaw training, supervising and evaluating creative personnel
• Coordinated with marketing/product managers to develop creative execution in accordance with marketing plans, briefs and corporate identity
• Introduced a “Graphics Standards Manual” that could be accessed via KFI’s intranet worldwide to handle specifications queries from employees.
• Implemented a job-tracking database, which automatically generates bid requests, shipping orders etc. Besides being an excellent source of back information, it reduced implementation time and eliminated duplication of effort.
• Created multi-media give-aways resulting in a much higher profile for KFI’s subsidiary FutureStep whilst adding a new, inexpensive advertising vehicle.
• Converted the creative department from Mac to PC resulting in several thousands of dollars in on-going savings, improved technical support from the IT department with no loss of productivity.
Scudder/Kemper Investments (Financial Institution) • July 1995 – November 1998 • Graphics Specialist (RAMG)
• Oversaw day-to-day marketing requirements for the worldwide Reserve Asset Management Group (RAMG), which at the time, had $14 billion dollars under management.
• Created new marketing materials resulting in winning a $3 billion dollar account
• Introduced leading edge presentation styles to the group (multi-media)
• Conceived, designed and implemented a client service database which achieved greater accessibility of group held client information, reduced input of erroneous information and enhanced productivity.
• Created a web presence specifically for RAMG resulting in increasing client awareness and improving overall client service contact.
Allied Signal, Inc. (Aerospace Industry) Freelance position through a temp agency
Assistant Graphics Services Manager
• Designed multi-media interactive presentations and collateral pieces aimed specifically at foreign markets. This resulted in the wins of several large accounts in the Asia/Pacific region necessitating opening an office in Tokyo.
The Pearlstein Group (Advertising Agency)• June 1992 – July 1994
Senior Graphic Designer
• Introduced multi-media presentations and taught key people how to use the software and equipment resulting in winning a large high-profile client away from another much larger advertising agency.
Unocal Corporation (Oil & Gas Industry) • 1989 – June 1992 • Graphic Design Consultant—Freelance Onsite
• Conceived and designed an easy-to-use GUI database for accessing and filtering huge amounts of information on hazardous and extremely hazardous materials. The database also kept track of all materials stored on the premises (Unocal Oil Refinery at Wilmington Harbor), their locations, levels, MSDS and emergency procedures along with the exact locations, history and features of all safety equipment.
• Instituted and implemented digitizing thousands of stored blueprints. The ‘instant retrieval’ resulted in a huge decrease (measured in minutes) of time spent in an emergency situation (spill or toxic release).
• Trained administrative staff in the use of a PC based form/database program. Allowing them to create and use electronic forms. This resulted in a time saved, increased productivity and an overall streamlining of processes.
EDUCATION
2 yr Pre-diploma in Fine Art from Blackpool & Fylde University, England
B.A., Woven and Printed Textiles and Fashion Design, Winchester School of Art/Kiddiminster Pool
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