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Johnny m. vaccaro resume

United States
September 24, 2008

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** ******* ***. **** ********, NY 10604



**/** – Present Time Inc. at The Synapse Group Stamford, CT

Customer Care Operations: Vendor Management Supervisor

• Implemented a more focused and organized marketing retention strategy which improved call center retention rates from below 6% to above 12% in a 6 month period

• Increased service levels from below 65% to above 90% by creating new split management systems and restructuring call volume allocations on a center wide basis

• Served as a liaison between the Synapse creative team and the client regarding marketing offers and promotions being implemented

• Realigned the workload across Synapse’s three main call centers, resulting in a $45,000 savings for the department in a 5 month period

• Presented marketing offers and customer feedback to clients during monthly and quarterly business reviews

12/07 – Present Urth Organics LLC West Harrison, NY

Owner and Founder

• Created an organic food company that specializes in bulk and single serve pouches of organic products such as almonds, cashews, and walnuts

• Developed a fully sustainable product line by using materials such as PLA and starch based packaging

• Synchronized Urth’s supply chain process from all aspects of production and distribution

• Established a full scale marketing infrastructure to integrate Urth Organics products with potential target markets including health clubs, yoga studios, and chic spas

• Attended the 2008 Expo West Natural Foods Show in Anaheim, CA and the 2008 Fancy Food Show in New York to further integrate the company with the natural/organic food industry

06/06 – 05/07 TracyLocke Wilton, CT

Account Coordinator: PepsiCo New Business Food Service Account

• Utilized Tracy Locke’s 360 degree activation which includes advertising, promotions, direct marketing, and brand activation for several key clients including PepsiCo

• Supported the PepsiCo New Business Food Service team throughout several key business pitches, including CKE Restaurants, Blockbuster and Golden Coral Restaurants, by creating power point presentations of key findings on each company and product displays of PepsiCo properties

• Developed the Promotion Revolution Initiative, a detailed analysis of the state of the promotions industry from 2005 to 2006

06/05 – 08/05 MasterCard International Purchase, NY

Intern: Regional Key Accounts, Americas

• Analyzed customer feedback and developed excel spreadsheets, and power-point presentations to support relevant data and present findings to the management team

• Received extensive training in Customer Relationship Management in a three-day seminar in St. Louis, MO


2003 to 2007 Fairfield University, Fairfield, CT

• Graduated Cum Laude: 3.63 GPA; Dean’s List

• Major: Marketing (B.S.) Minor: Communication

Fall 2005 Lorenzo de'Medici Institute, Florence, Italy

• Studied abroad as a part of the competitive Laurea Program offered in affiliation with Fairfield University


• Proficient in Microsoft Applications, Windows and Mac OS, Salesforce, basic Photoshop

• Fluent in Italian

• Strong interest in fitness, health, and wellness: ISSA Personal Training & Fitness Certification and AFPA Nutritional Counseling Certification

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