Experienced Pepsi Bottling Group Marketing Manager

Ashley Sutherland

*** ****** *** #*** • Coral Gables, FL 33134 • 321-***-****

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PROFESSIONAL EXPERIENCE

Pepsi Bottling Group

Customer Marketing Manager 2007- present

• Manage key accounts such as Publix, Busch Entertainment, and ABC Liquor for all Pepsi marketing initiatives

• Collaborate with accounts to create and sell in-store promotions and consumer events across the South East business unit for Pepsi each year, including all Pepsi racing and Super Bowl events.

• Analyze IRI/Consumer Insights information to build effective programs for accounts

• Coordinate with category managers at Publix and other accounts to create new promotions and incentives to be displayed in stores

o Modified and refreshed old marketing programs resulting in sales spikes of 39%

• Developed, launched and managed Pepsi Marketing website

o Drastically improved communication between sales force regarding upcoming promotions, innovation and incentives

o Resulted in a 30% increase in sales team participation of marketing programs

• Manage marketing budgets exceeding $1 Million annually

• Communicate and assist new innovations and product launches

• Work with on-site agency to utilize Radio and TV promotions to partner with customers, building brand awareness and driving sales

• Coordinate with Sales and Operations to forecast new product launches

Marketing Coordinator 2006-2007

• Managed legal and redemption process for all coupons and POS for the entire Southeast division

• Directed POS allocations for in store displays throughout the Southeast

• Allocated and delivered funding for new product launches and promotions to all 57 locations throughout the Southeast

• Managed fulfillment house inventory

• Coordinated and managed all Pepsi Super Bowl 2007 events

• Directed Daytona 500, Pepsi 400 and Homestead Race events

o Worked with key accounts/customers to activate product in stores/restaurants, including work with accounts on consumer incentives

Sales Management Experience 2006

• Co-managed 34 merchandising personnel while building and maintaining relationships with customers

• Daily interaction with customers from all 6 Central Florida areas, including resolving over 100 customer issues daily

• Created daily sales reports and period plans using excel for all territory sales managers

• Productively contributed to making CFL the 2nd largest market unit in the country

*Also apart of the PBG Diversity Advisory board where I have been able to plan several community service and charity events, helping PBG give back to the community

FORMAL EDUCATION

University of Central Florida

Orlando, FL

Bachelor’s of Science in Business Administration/Marketing

May 2006

GPA: 3.6/4.0

SUMMARY OF ATTRIBUTES

• Radio and TV tag knowledge

• Strong Customer Relations Skills

• Excellent at Multi Tasking

• Creative

• Team Proficiency

• Results Oriented

• Strong Sense of Urgency

• Attentive to Detail

• High-quality Computer Skills

• Goal Driven

• Good Character

• Persistent, Assertive, Ambitious

COMPUTER EXPERTISE

• Microsoft Word

• Microsoft Excel

• Microsoft PowerPoint

• Microsoft Outlook

• Web Page Design

FURTHER INFORMATION IS AVAILABLE UPON REQUEST

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