Experienced Results Driven Sales Manager/Representative

MICHAEL CRONK

**** ******** ****** **. • Apollo Beach, FL 33572

*******@*******.*** • 813-***-**** H • 904-***-**** C

MANAGEMENT PROFILE

Operations • Sales • Finance

Versatile, goal-driven manager with history of consistent promotions. Accomplished strategist across marketing, sales and operations, with track record of catapulting revenues and profits beyond expectations. Motivational leader, able to lead high-performance teams to surpass goals. Possess exceptional communication and interpersonal skills that lead to outstanding relationship management among customers and business partners alike. Organized and analytical, streamlining and improving operational procedures to maximize capabilities; sound judgment and decision-making skills. Superior sales talents accompanied by solid results; committed to excellence and growth.

CORE COMPETENCIES

• Experienced Leadership

• Strategy Development

• Strategic Partnerships • Multilevel Coordination

• Relationship Management

• Financial Administration • Polished Presentations

• Team Building

• Training & Facilitation

PROFESSIONAL EXPERIENCE

PRESTIGE FINANCIAL SERVICES – Florida 2007 – 2009

Dealer Relations Manager

Assigned to oversee securing of sub-prime automotive loans and growing territory across state of Florida. Developed and implemented effective growth strategies to achieve defined goals; supervised 2-person team. Crafted and administered budgets. Analyzed loan applicants’ credit backgrounds to determine loan eligibility and approved loans. Liaised between business customers and multiple bank / finance organizations to ensure seamless transactions. Interacted extensively with dealers’ finance / sales managers and employees, providing training to ensure proficiency on computerized loan submission programs.

Key Achievements:

 Leveraged broad knowledge and skills to achieve all organizational quotas and objectives.

 Earned #1 rank among individuals company-wide for loans booked vs. applications submitted.

PFS FINANCIAL SERVICES – Lakeland, FL 2006 – 2007

Branch Manager

Tasked with managing all aspects of opening of new secondary auto finance office. Planned and implemented growth strategies; established and developed dealer relationships to introduce financing program and expand customer base. Maintained frequent dealer contact and interacted with dealers, finance managers and sales managers. Examined loan applicants’ credit history; reviewed and decided disposition of all credit applications. Managed funding issues and resolved problems as well as ensuring compliance with deal stipulations. Directed all operational functions, including hiring, training, motivating and leading 3-person team. Administered financial matters and oversaw collections.

Key Achievements:

 Successfully drove ledger balance growth from 0 to $3M+ in less than 11 months.

 Established organizational record for number of deals funded during first 3 months of operation.

BECK MITSUBISHI – St. Augustine, FL 2003 – 2006

General Sales Manager

Directing 4-member sales team, defined, implemented and managed sales and marketing strategies and initiatives to maximize market impact and revenues; directed all aspects of Finance Office. Oversaw both new and used-car inventories and developed / managed marketing initiatives aligned with strategy; prepared and managed budget. Recruited, hired, trained, scheduled and motivated 4-member sales staff, including provision of product-knowledge and sales training. Defined spiffs, bonuses and compensation plans. Developed customer relationships and negotiated loans with financial institution network; followed up on secondary finance funding requirements.

Key Achievements:

 Partnered with senior management to develop and implement benchmarks and standard operating procedures (SOPs), ensuring consistency and smooth workflow.

 Assigned to direct all F&I operations during 4-month transition period.

 Achieved 25% increase in gross profits within 1 year, culminating in $897,000.

 Attained 22% improvement in front / back-end gross within 1 year, moving from $1,900 to $2,400.

 Engineered 24% growth in number of units sold in 1 year, with final numbers at 398.

MIKE BARNARD CHEVROLET – Geneva, NY 1995 – 2003

Senior Sales Representative/ Finance Manager / Sales Manager

Supporting sales manager and providing leadership for 5 person sales staff, directed all aspects of new-car inventory, including model selection / ordering, advertising and promotions. Managed all transaction details for dealer-to-dealer trades. Established and developed relationships with customers; consulted with customers to identify requirements and provide guidance in product selection. Facilitated financial aspects of deals and approved loans; coordinated creation / maintenance of fleet accounts. Supported business manager in overseeing operations.

Key Achievements:

 Achieved #1 rank in both sales and gross profits throughout 5 consecutive years.

 Consistently surpassed defined monthly sales quotas to contribute beyond expectations.

 Selected from among 500+ sales representatives for Top 5% Regional Buick Sales Honors.

EDUCATION AND CREDENTIALS

FINGER LAKES COMMUNITY COLLEGE – Canandaigua, NY

Certifications:

Mitsubishi Certified Sales Manager, Buick Certified Sales Professional

Professional Development

Joe Verde Group Graduate, JM&A F&I Specialist Training, CNA Extended Service Contract Representative

Technical Proficiencies:

Word, Excel, Access, PowerPoint, Outlook; DealerTrack, Reynolds & Reynolds, Autobase; E-port credit reporting

Community Involvement:

Ducks Unlimited, Rotary Club

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