Resume

Sign in

Direct Marketing Professional

Location:
United States
Posted:
May 23, 2010

Contact this candidate

Ryan Johnson

**** **** **., *** ***

San Francisco, CA 94118

515.***.****

xhkiye@r.postjobfree.com

EXPERIENCE

THE INTEGER GROUP, Des Moines, IA, 2006-Present

Pella Corporation

SENIOR ACCOUNT EXECUTIVE

• Led execution of Pella Corporation’s retail direct mail campaigns, targeting and test strategies in the U.S. and Canada with budget equaling over $6MM

• Managed launch of Pella’s first automated lead nurturing program for retail business

• Guided creative development of e-mail and direct mail projects for system-wide lead prospecting and nurturing programs

• Promoted from account executive in January 2010

ACCOUNT EXECUTIVE

• Managed $3.2MM in media plan budgets for 10 markets in 2009

• Exceeded sales goals in 90% of markets during the economic and housing industry downturn

• Designated as key contact for 5 sales branches to improve previously strained relationships, based on account management track record

• Generated 200% sales lead growth over prior year in launching Pella’s first retail advertising plan into a bi-lingual market (Montreal) during fall 2009

• Led strategic development of branch media plans to deliver lead and sales goals according to budgeting, competitive presence, and market factors

• Served as lead account manager to implement a direct mail model that improved response by more than 50% while cutting costs by 15% during summer 2009

• Mentored entry- and mid-level account managers

• Conducted monthly branch performance review calls, presenting lead generation metrics and media plan optimizations based on lead response, testing, and targeting

• Led media planning for more than 30 individual Pella Windows & Doors branch markets throughout the United States and Canada in 4 years

• Developed media planning tool that reduced errors and increased efficiencies via automation, freeing up an equivalent of one full-time employee

• Promoted twice in less than 2 years, from account coordinator to assistant account executive, to account executive

ASSISTANT ACCOUNT EXECUTIVE, ACCOUNT COORDINATOR

• Managed Pella’s promotional creative customization and advertising subsidy reimbursement programs for Integer agency of record sales branches

• Provided client service support relating to advertising functions including branch billing, product offerings, branding guidelines, and advertising subsidy reimbursement

BT PRIME-MOVER, INC., PROJECT ADMINISTRATOR, Muscatine, IA, 2005-2006

• Improved on-time acknowledgement of dealer orders from less than 45% to nearly 90% through development of an order processing measurement tool

• Developed and presented a dealer network analysis identifying high opportunities and underperforming areas to regional sales managers to improve new business strategies

• Designed and implemented a quotation form for dealers to distribute to end-users in partnership with regional sales managers

• Analyzed freight, margins, stocking levels, and warranty information on an ad-hoc basis

• Hired as full-time employee based on performance during short-term internship

PIONEER HI-BRED INTERNATIONAL, INC., INTERN, Johnston, IA, Summer 2004

Research Information Management department

• Prototyped new company-wide intranet portal design to improve organization and efficiency of information

• Researched existing portals, support web sites, and documentation structures to determine best practices and application to new portal design

• Interviewed Pioneer employee-users and support personnel to evaluate and edit prototypes

EDUCATION

ST. AMBROSE UNIVERSITY – Davenport, IA

• Bachelor of Arts - Marketing, May 2005

• Summa Cum Laude

ACTIVITIES & AWARDS

ACTIVITIES COMMITTEE FOR EXCELLENCE – The Integer Group, 2007-2009

• Elected by peers as account service representative during first eligible year

• Led planning of annual golf outing and hockey game company events for over 100 attendees

• Assisted planning and execution of a variety of community service and agency programs including JDRF Walk to Cure Diabetes, United Way Week, and Iowa Homeless Youth Center’s Adopt-a-Family

AGENCY PROGRAMS – The Integer Group, 2007-2009

• Mentor – Selected to mentor entry-level employee outside of my department

• New Hire Buddy – Chosen 5 times as primary resource assigned to help a new employee acclimate to the company

VARSITY MEN’S BASKETBALL – St. Ambrose University, 2001-2005

• Team Captain, 2005

• All-American, National Association of Intercollegiate Athletics (NAIA), 2005

CORE COMPETENCIES

• Metrics Reporting

• Media Planning/Vehicles

• Project Management

• Direct Mail Marketing

• Email Marketing

• Prospecting/Acquisition

• Relationship Marketing

• Market Research

• Marketing Analytics

• MS Excel/Pivot Tables

• MS PowerPoint

• MS Access



Contact this candidate