Marketing

Peter E. Gordy

*** ********* ***** ** • Atlanta, Georgia •

SENIOR MARKETING PROFESSIONAL

Accomplished marketer with extensive strategic planning and dynamic creative skills to develop and implement multi-channel programs to drive profits and awareness. Excellent writer with 20+ years experience in all media and communications. A principled, passionate guy with high-energy to maximize revenue while managing and mentoring.

AREAS OF EXPERTISE

• Writing, in all forms •Strategic Planning, tactical implementation

• Advertising, creative and production •Collateral development, soup to nuts

• Public Relations program development • Promotions, concept and production

• Project Management on time and on budget •Corporate and product Branding & Imagery

CREATIVE & MARKETING EXCELLENCE AWARDS

2 National Home Builders Assoc. Gold Awards• 6 ADDY Awards

CAREER HIGHLIGHTS

• Remade financial services firm. Increased business 26% in one year.

Complete marketing makeover included new image, marketing materials and strategic

planning for future growth and expansion of services. While at The Milestone Group.

• Launched all-suites hotel concept, nationally. Tripled sales in 18 months.

In a newly created company, re-branded an apartment development company to become the world’s first all-suites hotels. Championed new brand, advertising, wrote marketing, and public relations. Opened three new hotels. Company had the highest occupancy of any hotel group in the country. While at Shivers Communications.

• Created integrated marketing plan for 120-hospital chain that increased outpatient usage 34% in six months.

As marketing SWAT division of a large agency, created, wrote, and produced all elements and on-time rollout of national program. Orchestrated PR and promotions, and advertising locally, in 10 markets. While at Marketing Perspectives.

• Introduced New Urbanism/Smart Growth to the world through the

success of Seaside, Florida.

As the founder’s voice, drove the marketing, vision, and personality of a new, emerging town. Positioned as a new concept, town gained international fame, changing urban planning forever. On a shoestring, earned $20 million in high-end media coverage in four years. In three years the town was 10 years ahead of sales goals and prices had risen 40%. While at Shivers Communications.

• Launched truck line into the U.S. market. Sales up $37 million in two months.

Created, wrote, and produced national multi-channel introductory advertising campaign. Included three-week, cross-country promotion ended at a trade show. Developed comprehensive dealer support kit and in-dealer graphics. While at Marketing Perspectives.

• Marketing communications for Nabisco, Coca-Cola, Motorola, and McDonald’s.

PROFESSIONAL EXPERIENCE

Marketing Manager, Grayling Industries, Inc., Atlanta, GA 2007-9/1/08

Championed all marketing, trade shows, public relations, sales collateral and support.

Wrote and produced new online, web, SEO and pay-per-click campaign.

•Took Grayling from non-existent on the web to Top Ten results on all search engines.

Vice President of Marketing, The Milestone Group, Atlanta, GA 1996-present

Deliver comprehensive marketing for clients in financial services, healthcare, real estate, and business-to-business sectors. Negotiate contracts between client and outside vendors and associates. Write and produce branding communications and fully integrated multi-channel marketing programs.

• Grew Neurosurgery practice business 11% in 6 months with new marketing, collateral and

public relations.

• Sold $6 billion worth of limited partnerships in real estate with new collateral and newsletter.

• Increased enrollment in MBA programs 38% in one year with new marketing collateral and

promotions.

• Start-up marketing and branding for 9 new multi-family communities.

Executive Director, Atlanta Market Center, Atlanta, GA 1991-1996

Directed efforts of 12-member in-house marketing agency for the nation's largest wholesale center for furniture, gifts and apparel. Created and produced 11 comprehensive marketing campaigns each year for national and international business-to-business customer base, managed computer graphics, multi-media, online, and publishing divisions.

• Reduced cost 31% by bringing all work inside and doing creative myself.

• Delivered 92% of all work under budget. Increased attendance 41% in two years.

Partner, Marketing Perspectives, Atlanta, GA 1984-1991

As marketing head of the agency, created all marketing and communications work for clients. Clients included six different de novo banks, Western Star Trucks (International), James River Corp., Seaside, Florida, and Charter Medical. Created and produced local and national events. Produced radio and TV commercials. Company sold to Bozell, Jacobs, Kenyon, & Eckhardt.

• Opened 6 deNovo banks with multi-channel marketing programs. Created all new creative,

collateral, graphics, advertising and promotions.

.• Earned $2 million of free publicity in one month for trucking client by creating cross-country

caravan promotion highlighting trucker safety and urban tree planting.

Senior Vice-President, Shivers Communications, Atlanta, GA 1982-1984

Managed 20 member staff of marketing agency. Clients included Mobil Land Development Corp., State of Georgia tourism and economic development, Coca-Cola, and several high tech firms. Wrote and implemented marketing plans for all media. Company sold to Ketchum Communications.

• Created/produced State of Georgia’s first unified tourism campaign, reducing over all costs and

increasing tourism to Georgia by 9% the first year. Put the “peach” in Georgia, literally.

• Masterminded opening and sustaining marketing for two mixed-use communities.

EDUCATION

BA, Journalism, University of Arkansas

National columnist for ScrippsHoward, 1990-2000

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