Sales Manager
Resume:
Danielle K. Vaughn
Houston, TX 77064 ******@*****.***
SUMMARY OF QUALIFICATIONS
Proven ability to sell, increase revenue and guest counts. Ability to strengthen brand positioning in local market. Ability to work with a team or as an individual to meet goals. Productive and efficient work habits without supervision. Task oriented with high energy, positive attitude and excellent interpersonal skills. Efficient in Delphi, Opera, Microsoft Word, Excel, PowerPoint, Photoshop and InDesign.
PROFESSIONAL EXPERIENCE
Two and a half years experience in marketing, sales and catering in the hospitality industry.
EMPLOYMENT HISTORY
Catering Sales Manager March 2011 – April 2012
Postcard Inn Hotel on St. Pete Beach St. Pete Beach, FL
• Sell, coordinate and service banquet functions and memorable events such as weddings, reunions and corporate functions.
• Promptly respond to inquiries about available rooms and catering options.
• Conduct site visits, negotiate pricing options and budget with prospective clients. • Obtain new accounts as well as maintain existing clients. • Market establishment for catering events through networking at local community events. • Assist marketing director in many areas such as advertising, promotions and public relations.
• Communicate effectively with catering director, banquet captain and banquet staff.
Lightning Girl Professional Cheerleader July 2010 – August 2011
Tampa Bay Lightning NHL Tampa, FL
• Serve as one of the number one marketing tools of the Tampa Bay Lightning.
• Frontline of public relations as the first point of contact that fans can interact with and receive information regarding the Lightning.
• Represent the Lightning and encourage ticket sales at community and charity events. • Perform set dances and sideline routines at all home games.
• Represent the organization in the media such as in game promotions, the official website and social networking fan pages.
• Participate in programs involving the community’s youth such as a Jr. Clinic.
Marketing and Special Event Coordinator August 2009 – January 2011 The Melting Pot Restaurants, Inc. Tampa, FL • Developed a successful happy hour program resulting in increased happy hour guest counts of 1,138 guests at St. Petersburg Melting Pot in 5 months and 1,018 guests at Oldsmar Melting Pot in 4 months.
• Group sales manager for four Tampa Bay Area restaurants. Restructured group sales program resulting in $72,800 in group sales during peak and non peak time.
• Developed new large party dining packages to further boost group sales revenue including libations and bar food tray packages. • Targeted the wedding market through developing new bridal celebration packages. • Managed relationships with local radio talent to increase on air mentions. • Assisted in increasing guest counts in local market for St. Petersburg Melting Pot by 3.47% over prior year. • Attended community networking events and visited local businesses on a weekly basis to increase guest counts.
• Assisted in copy writing for commercials, advertisements, press releases and promotional emails.
• Directed creative requests for flyers, menus, coupons and posters. • Managed marketing event calendar. Planned and managed bridal trade shows, vendor trade shows and charity events in the community on a monthly basis. • Assisted in updating email club, websites and social networking fan pages.
• Delivered cold calls resulting in increased guest counts.
• Stood in as marketing director while current director went on maternity leave.
EDUCATION
Bachelor of Arts Degree August 2005 - May 2009
The University of Alabama Tuscaloosa, AL
Double Majored: Advertising and Dance
VOLUNTEER, AWARDS and ACTIVITIES
Big Brothers and Big Sisters of Pinellas County
October 2011 Employee of the Month – Postcard Inn
Meeting Planners International of Tampa Bay
National Association of Catering Executives
REFERENCE
Emily Harrison – The Melting Pot Director of Marketing and Sales - 813-***-****
Kelley Cureton – Tampa Bay Lightning – 727-***-****
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