Sales Account Executive

Lorenzo Aytes

***** *** ****** ****** ********* 949-***-**** *************@*****.***

Sales Account Executive

Profit Improvement / Inventory Management / Strategic Planning

Talented, results-producing Sales and Marketing Professional with a proven track record of accomplishment in planning and leading comprehensive marketing strategies in support of new and existing business goals and objectives. Expertise in developing new business with small to medium size businesses. Demonstrated solution oriented success driving growth in targeted markets through implementation of key projects. Solid leadership skills with new and existing agency clients; able to connect and maintain great working relationships with operations and sales support. Adept at communicating effectively with management and internal departments to coordinate overall sales and marketing efforts to achieve company goals.

New Business Development

Building & Maintaining Relationships

Creative Thinker

Specialty Relationships

Web Sales& Development

Positive and Enthusiastic Attitude

Creative Custom Proposals

gency & Client Contacts

Professional Experience

Account Executive, 4/2006-Present

Daytyme Financial-Riverside, California

Developed and exceeded budget goals, direct and maintain the sale of commercial insurance and financial related products to high net worth clients and commercial businesses to meet revenue budget requirements. Created and presented proposals to high net worth clients and businesses to secure business. Diagnose client needs and package custom proposals to maximize every revenue opportunity. Positive team player and positive active role model for new account executives. Lead the development of strong client and banking relationships. Develop creative ideas and solutions.

Track Record of Success:

1 Demonstrated great success in the performance optimization of several multimillion dollar clients and there portfolios.

2 Productive in increasing revenue share for the company 50% within the 1st few years.

3 Successfully servicing and growing portfolios that outperform today's market.

Lorenzo Aytes Professional History (continued) Page 2

ACCOUNT EXECUTIVE, 10/2000 – 3/2006

WJRT ABC 12 – Flint, Michigan

Worked within a team environment to carry out a full range of marketing functions. Established product selection, pricing, and programs. Assisted in Web site promotions and in communicating marketing programs. Developed creative print and online marketing collateral. Provided direct support to Marketing Manager. Responsible for developing new business including cause-marketing sales, internet sales and station promotional initiatives. Responsible for creating multilevel marketing campaigns, launching events and implementing corporate sponsored events.

Track Record of Success:

1 Number overall in Internet Sales bringing in over $70,000 new business to ABC12.COM in 2005

2 Increase market share bringing one client from a top 25 billing client to a top five client within 2 years.

3 Increased market share on my base list from $750,000 per year to 1.5 million per year within the course of three years becoming one of the top station billers.

4 Exceeded business goal of 25% market share for one product, propelling overall market share beyond 35%.

5 Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as a leader in new business development creating over $100,000 in new radio and online business.

6 Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.

7 Planned and led execution of online advertising campaign that doubled monthly revenue.

ACCOUNT EXECUTIVE, 6/1999 – 10/2000

WEYI NBC 25 – Clio, Michigan

Worked within a team environment to carry out a full range of marketing functions. Established product selection, pricing, and programs. Assisted in Web site promotions and in communicating marketing programs. Developed creative print and online marketing collateral. Provided direct support to Marketing Manager. Responsible for developing new business including cause-marketing sales, internet sales and station promotional initiatives. Responsible for creating multilevel marketing campaigns, launching events and implementing corporate sponsored events.

Lorenzo Aytes Professional History (continued) Page 3

Track Record of Success:

1 Exceeded all expected productivity hit every monthly sales goal for the 1st 12 months

Internships

TELEPROPTER OPERATOR, 6/1996 - 8/1996

CBS/CBS NETWORK Democratic Convention – Chicago, Ill

Responsible for technical integrity of broadcast and supervise engineering production personnel

PROMOTIONS ASSISTANT, 6/1995 – 8/1995

WDZZ – Flint, Michigan

Responsible for overseeing promotions, preparing air-checks and recaps, calculating, facilitating, and analyzing hard costs for promotions.

Education & Credentials

Master of Business Administration, December 2011 University of Michigan – Flint,Michigan

Bachelor of Science Degree, Marketing, May 1998 Hampton University –Hampton, Virginia

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