MARK C. PACHECO
Phoenix, Arizona 85024
*******.****@*****.***
BRAND DEVELOPMENT - PROJECT MANAGEMENT - EVENTS
Key competencies mastered through a 14-year marketing and management career
Creative Design/Direction – Promotional Programs – Relationship Building
Trade shows/Events – Social Media – Project Management – Vendor Sourcing
Strategic Research – Photography – Logistics – Budgets – Brand Development
PROFESSIONAL SYNOPSIS
An innovative marketing professional with a track record of exceeding expectations by developing and implementing successful marketing programs for start-up, mid-size and global organizations. Efficiently manages and motivates various personality types in order to achieve maximum results. Excellent written and verbal communication are combined with strong attention to detail, problem solving and follow-through. Conversational in Spanish and available for travel.
ACCOMPLISHMENTS
Developed "Terminal Replica Program" netting $60k over first two orders
Achieved $52k annual reduction in logistic expenses
Reconciled a $14k vendor billing error
Created and managed the Hypercom social media (Facebook) page
Coordinated several PGA customer events to strengthen key relationships
Directed the redesign of online reward program, maintenance reduced by 40%
Participated in the creation of an award winning trade show booth in 2006
Standardized trade show and support process, eliminating costly confusion
EXPERIENCE
THE MARK IN MARKETING, Phoenix, AZ
A freelance marketing consultant helping small companies make a big impression
08/2011 – Present ; Owner/Operator
A creative professional that equips small and mid-size companies with a competitive edge by providing them with the marketing experience they need to be successful.
HYPERCOM CORPORATION, Scottsdale, AZ
A global payment technology provider for over 100 countries
05/2003 – 08/2011; Marketing Director, Operations and Administration
06/2001 – 04/2003; Marketing Manager, Sales and Events
04/2000 – 05/2001; Marketing Specialist
02/2000 – 04/2000; Marketing Liaison
Initially a temporary employee, I was offered a permanent position when I demonstrated an aptitude for identifying cost saving opportunities. my responsibilities grew to include brand management, promotional programs, event coordination and communications; graphics, photography and control of a $75k promotional budget followed shortly thereafter.
TARGET CORPORATION, Phoenix, AZ
An upscale, nationwide discount retailer that exceeds $60 billion in annual revenue
09/1999 – 02/2000; Department Manager
Responsibilities included training new employees, merchandising, setting schedules and customer service. This position requires strong leadership, interpersonal and motivational skills to be successful.
TRI-WEST HEALTHCARE ALLIANCE, Phoenix, AZ
An administrator of military healthcare in 21 states
01/1998 – 09/1999; Training Support Specialist
The TSS manages the cd-rom based ms office training program, provides on-site event support for remote training sessions and assists with various administrative functions.
EDUCATION
Argosy University, Phoenix, AZ – 2015 Graduation
Business / Marketing - 3.77 GPA
Trevor G. Browne High School, Phoenix, AZ – 1990 Graduation
General studies
SOFTWARE KNOWLEDGE
Operating Systems
OS X Leopard, Snow Leopard and Lion
Windows XP and 7
Adobe CS5
InDesign
Photoshop
Illustrator
Dreamweaver
Acrobat Pro
MS Office
Word
Excel
PowerPoint
Outlook
INTERESTS
Automotive restoration – Literature – Technology – Photography – Writing
REFERENCES
Available upon request