Marketing Manager

Ann M. O’Meara

**********@***.***

832-***-****

Strategic Marketing | Brand Marketing | Special Initiative Marketing

Accomplished Marketing Director dedicated to strategic integrated marketing communications (IMC) in order to exceed brand, campaign and product goals. Strong analytical skills; develops and executes strategic plans that deliver solutions and increases return on investment (ROI). Institutes memorable and consistent creative; encourages strong call-to-action for maximum effectiveness. Delivered results on-line (web site redesign, social media, search, SEO, SEM, banner ads) and off-line (traditional media – billboards, TV, print, direct mail, radio). Conducted Communication Mapping and initiated customer retention programs to achieve goals.

AREAS of EXPERTISE

● Strategic Planning & Execution

● Brand Marketing

● Project Management

● Market Growth & Penetration

● Social Media Marketing

● Media Planning & Execution

PROFESSIONAL HISTORY

District Marketing Manager

Doncaster

2011 - July 2012

Temporary contract; led team in sales, marketing & management in 4 states with 40 fashion consultants.

•Led District to 8.1% sales increase and 110% increase in talent acquisition.

Public Relations Manager

Texas Renaissance Festival

2010

Temporary freelance contract; wrote press releases, managed all media, scheduling and appearances for the largest Renaissance Festival in the USA, Houston, Texas.

Director of Marketing

Sam Houston State University

2008 - 2010

•Completed and executed strategic marketing plan with a resonating integrated message.

oGoal attainment: Applications +11%; Enrollment +6%; Development +32%.

•Led SHSU web site redesign using multiple agencies and vendors at www.shsu.edu.

oWon 2010 National Education Merit Award.

oBoosted site visits + 11%, page visits +3%, time spent on site +8%.

oFacilitated web site writing seminar for university employees.

•Achieved best-case ROI in Online and Offline Media-planning, buying & measurements.

oImpressions +244%, penetrated 3-new markets and Veteran student sector.

•Established Social Media strategy to maximize Facebook, Twitter & YouTube channels.

oAnswering +800% in questions; now within minutes improving student relations.

•Leadership for Alumni publications: Heritage Magazine, Kat Konnection and newsletters.

oEstablished Annual Report to Donor magazine targeted to high-end donors.

oProduced & developed marketing collateral materials to assist in achieving goals and securing the largest gift in university history.

•Exceeded department goals at 157% by evaluating & reassigning work loads.

Marketing Vice President

Yachtsman Ventures, Overland Park, Kansas

1996 - 2008

•Planned, managed, produced, implemented and evaluated overall marketing activities.

oGrew 20% annually 1996-2004 in selling area, catering, direct mail and consumer products.

•Introduced 3-Boardroom Barbecue packaged products using product development best practices, go-to-market processes, channel marketing, vendor management for 100 retail outlets and marketing support.

oAdded new revenue stream, distribution, life-cycles and in-store promotions.

Director of Marketing

Kansas City Business Journal

1992 - 1995

•Exceeded quantitative circulation goals by 16% over 4 years.

•Planned, bought and evaluated Media Budget ( cash + trade) for best return.

•Produced tradeshows, sweepstakes, product sampling and award events.

•Completed numerous community speaking engagements and coached team mates.

EDUCATION

MBA - Marketing

University of Phoenix

Houston, Texas Campus

November 2007

BS – Business & Public Administration

University of Missouri

Columbia, Missouri

AWARDS, LEADERSHIP and RECOGNITION

2010 National Education Award Merit

Sam Houston State University web site redesign (www.shsu.edu)

Mizzou Magazine

University of Missouri Communications Advisory Board, Columbia, Missouri

President

Board of Directors, Kappa Kappa Gamma, The Woodlands, Texas

Board of Directors, Bacchus Foundation, Kansas City, Missouri

Recognitions

SHSU “Administrators Making a Difference” (Intern Programming)

Leaders Conference Attendee, University of Missouri, Columbia, Missouri (3 years)

Capstone Award University of Missouri Houston Texas Tigers Alumni Chapter

Membership

University of Missouri Alumni Life Membership

Social Media Club Kansas City

American Marketing Association, Kansas City Chapter

Power Chicks - Kansas City Networking

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